Anomaly L.A. show why you can't "Relax" with Nick Saban

Arnold, PNC say boring bests finances bros behavior | Duncan Channon gets surreal to combat fentanyl in Calif. | Anomaly L.A. show why you can't "Relax" with Nick Saban Created for {EMAIL} | [Web Version]( August 30, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arnold, PNC say boring bests finances bros behavior]( [Arnold, PNC say boring bests finances bros behavior]( Time-traveling "Sir Ronald" spot from Arnold Worldwide for PNC. (PNC/YouTube) Arnold Worldwide's new campaign continues PNC Bank's "Brilliantly Boring since 1865" campaign featuring humorous takes on [finance bro behavior]( and time travel mishaps, before a PNC banker offers a boring, yet better approach. The push, with media handled by Havas Media, is running across digital, TV and connected TV, social and audio. Full Story: [MediaPost Communications (free registration)]( (8/29), [Campaign US (tiered subscription model)]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Duncan Channon gets surreal to combat fentanyl in Calif.]( [Duncan Channon gets surreal to combat fentanyl in Calif.]( "Party's Over" spot (California Department of Public Health/YouTube) Duncan Channon's latest campaign for the California Department of Public Health, directed by Epoch Films' Kate Hollowell, uses a surreal style to address the fentanyl crisis in recreational drugs. Timed with Saturday's International Overdose Awareness Day, the campaign is running across digital, social, audio and streaming TV, and targets young Californians, especially those in Black, Latino and LGBTQ+ communities. Full Story: [Muse by Clio]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Anomaly L.A. show why you can't "Relax" with Nick Saban]( [Anomaly L.A. show why you can't "Relax" with Nick Saban]( Anomaly L.A.'s "Relax" spot for Vrbo (Vrbo/YouTube) Anomaly L.A. created a campaign for Vrbo anchored by "Relax," a 60-second spot featuring retired college football coach Nick Saban who demonstrates why rentals are better without a host. The campaign, debuting Saturday during college football games, includes media integrations, stadium signage and targeted ads for fans of Alabama, Texas and Ohio State through a partnership with Learfield. Full Story: [Ad Age (tiered subscription model)]( (8/29), [Adweek]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency CEO reveals quid pro quo practices at RMNs]( Retail media networks are becoming a significant part of US media ad spend, but according to one unnamed agency CEO, some retailers are leveraging RMNs to enforce quid pro quo arrangements and forcing brands to buy digital ad space to obtain shelf placement. "I feel like there's this risk of the only players [that] are going to be left at the end of the day are going to be the big players who have all the money to be able to pay this retail media network," the CEO says. Full Story: [Digiday (tiered subscription model)]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency search consultants diversify amid competition]( Agency search consultants are adapting to a competitive market by expanding their services. Roth Ryan Hayes has seen increased demand for contract negotiations and efficiency evaluations, while Joanne Davis Consulting is helping marketers repair agency relationships and Flock Associates is focusing on AI and asset-based pricing models. Full Story: [Ad Age (tiered subscription model)]( (8/29) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Accenture Song merging Droga5, The Monkeys agencies]( Accenture Song has named Mark Green, co-founder and CEO of The Monkeys agency in Australia, which it acquired in 2017, as the global CEO of Droga5. 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