Martin Agency puts some "Beetlejuice" into CarMax

Martin Agency puts some "Beetlejuice" into CarMax | MullenLowe, Grey Goose get ready for US Open | Battery taps "The Boys" star for Apex Legends Created for {EMAIL} | [Web Version]( August 26, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency puts some "Beetlejuice" into CarMax]( [Martin Agency puts some "Beetlejuice" into CarMax]( (CarMax/YouTube) The Martin Agency paired CarMax and Warner Bros. Pictures to create "BeetleMax," a car dealership owned by the titular character of the upcoming movie, "Beetlejuice Beetlejuice." A 90-second spot shows a family arriving at "BeetleMax," being compelled to dance to "Day-O" by ghosts in homage to the original 1988 movie, before repeating "CarMax" three times to be taken to safety. Full Story: [Campaign US (tiered subscription model)]( (8/23), [Adweek]( (8/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [MullenLowe, Grey Goose get ready for US Open]( [MullenLowe, Grey Goose get ready for US Open]( (Grey Goose Vodka/YouTube) MullenLowe and Grey Goose are celebrating the US Open with the help of US player Frances Tiafoe, who shows off his tennis fashions, his signature celebration move and enjoys a Honey Deuce cocktail. The push is running across linear TV, online video, social and out of home, including a Times Square billboard. Full Story: [MediaPost Communications (free registration)]( (8/23), [DesignRush]( (8/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Battery taps "The Boys" star for Apex Legends]( [Battery taps "The Boys" star for Apex Legends]( (Battery/Vimeo) Battery created a 60-second spot for Apex Legends that features actor Chace Crawford from "The Boys" acting out a scene on stage from the battle-royale shooter game. "Legendary stories are everywhere," Crawford says at the end of the ad, part of a "Run-It-Backs" campaign that's running on social and digital. Full Story: [DesignRush]( (8/23), [Campaign US (tiered subscription model)]( (8/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Fallon's Baker, Shaffer talk favorite work]( Nikki Baker and Leslie Shaffer, co-chief creative officers at Fallon, talk about creative inspirations and favorite work. The pair choose "Whatever Makes You Feel Beautiful" for Walgreens Beauty as one their favorite creative projects and explain why they were inspired by ads for Blue Bell and Citi's "Live Richly" spot. Full Story: [Muse by Clio]( (8/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [The AI tools being used by agencies right now]( Among this roundup of AI technology currently popular with agencies is ElevenLabs' voice-cloning tool, which The Martin Agency uses during pitches, and Ideogram, which Something Different's Arturo Gigante says lends "greater accuracy" to text rendering within AI-generated images. AI music generator Suno is being used by BarkleyOKRP for creative ideation and Waldo, an AI research bot, is used by McKinney, Omnicom, WPP, Havas and IPG, among others. 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