Simon Cowell is getting judgy with Domino's

Simon Cowell is getting judgy with Domino's | Hyphenated, Pilot say "See You Out Here" | Courage, Colonel Sanders blend a KFC, Kraft recipe Created for {EMAIL} | [Web Version]( August 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Simon Cowell is getting judgy with Domino's]( [Simon Cowell is getting judgy with Domino's]( (Domino's Pizza/YouTube) WorkInProgress is touting the addition of quality control captains to Domino's stores in a campaign where the new role is personified by Simon Cowell, who doesn't hold back when judging the pizzas presented to him by employees. The push is running across linear, connected and streaming TV, digital, audio and social media. Full Story: [Marketing Dive]( (8/19), [Ad Age (tiered subscription model)]( (8/19), [MediaPost Communications (free registration)]( (8/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Hyphenated, Pilot say "See You Out Here"]( [Hyphenated, Pilot say "See You Out Here"]( (Pilot Flying J/YouTube) Pilot unveiled a "See You Out Here" campaign from Hyphenated, Hero&Outlaw and Tombras, anchored by a 30-second spot set to "Life is a Highway" by Tom Cochrane that shows drivers and customers enjoying the freedom of the open road, aided by the Pilot travel centers. The push is airing on linear TV in key markets and nationally across connected TV, social, radio, digital and out of home. Full Story: [MediaPost Communications (free registration)]( (8/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Courage, Colonel Sanders blend a KFC, Kraft recipe]( [Courage, Colonel Sanders blend a KFC, Kraft recipe]( (Kraft Dinner Canada/YouTube) Courage is touting three limited-edition pairings of KFC and Kraft Mac and Cheese in a 30-second spot showing Colonel Sanders concocting a combined recipe. The Canadian campaign, with Wavemaker managing media and Zeno Group handling influencer collaborations, is running across paid media, paid social and out of home. Full Story: [The Drum (free registration)]( (8/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Women agency leaders on breaking the glass ceiling]( Female agency leaders spoke at a recent event about how women can advance in advertising, sharing advice from their own experiences on a range of topics from juggling work and caregiving, the importance of mentors and asking for help. "If men don't ask for directions, women don't ask for help very often," said Yard NYC CEO Ruth Bernstein, noting that women have to take a break from being a caregiver to become a "care receiver." Full Story: [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML Health's Khalid Latif talks favorite work]( Khalid Latif, global executive creative director of VML Health, talks about health care advertising and favorite work. Latif explains why "The Last Mile" for the International Committee of the Red Cross was one of his favorite projects and why he admired Gut's "NotTurtle" for NotCo. 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