TeamBBDO uses deepfake AI for "The Revived"

MullenLowe gets comedic for Navy Federal Credit Union | Martin Agency, Bud Light celebrate football fans | TeamBBDO uses deepfake AI for "The Revived" Created for {EMAIL} | [Web Version]( August 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [MullenLowe gets comedic for Navy Federal Credit Union]( [MullenLowe gets comedic for Navy Federal Credit Union]( "Socks" spot, one in a series of ads from MullenLowe for Navy Federal Credit Union. (Navy Federal Credit Union/YouTube) MullenLowe created a series of comedic 30-second spots for Navy Federal Credit Union that feature the tagline, "Financially at Ease," and are running across linear and streaming TV, social and online video. One humorous spot [shows a guy fishing](, and because he doesn't have to worry about his finances, he starts spiraling instead about his potential catch, imagining a cursed treasure chest that leads to his hair falling out. Full Story: [Muse by Clio]( (8/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Martin Agency, Bud Light celebrate football fans]( [Martin Agency, Bud Light celebrate football fans]( (Bud Light/YouTube) The Martin Agency created a 30-second "Easy to Sunday 2.0" for Bud Light, which shows the rituals of diehard football fans, such as steaming a well-worn jersey or spending forever on facepaint, along with a cameo from Peyton Manning. The spot ends with fans enjoying a well-earned Bud Light as a voice-over says, "No matter how hard you football, it's easy to Sunday." Full Story: [Ad Age (tiered subscription model)]( (8/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TeamBBDO uses deepfake AI for "The Revived"]( [TeamBBDO uses deepfake AI for "The Revived"]( (Brand Ukraine/YouTube) TeamBBDO created a "The Revived" campaign for Brand Ukraine, anchored by a short film featuring Max, a Ukrainian boxer who paused his Olympics preparations to fight for his country, only to reveal to viewers that he was killed. The campaign, which tells the stories of six Ukrainian Olympians in all, was created with help from AI film studio Tektite, an AI film studio, to bring Ukrainian athletes killed in the war to life through deepfake technology. Full Story: [Ad Age (tiered subscription model)]( (8/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Flower Shop co-founders on setting up shop]( Flower Shop's Mary Lou Bunn and Alastair Merry talk about founding the agency, its first year in business and offer advice to other small shops. The pair discuss balancing financial expertise with creativity, identifying a focus area and the importance of the first client -- especially landing it before leaving your employer. Full Story: [Adweek]( (8/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Syneos Health's Steffany Bane Carey talks favorite work]( Steffany Bane Carey, senior vice president and group creative director at Syneos Health Communications, talks about creative inspirations and favorite work. She explains why working on "Throw Shine" for 3 Musketeers was one of her favorite projects and why she's proud of a recent campaign highlighting the rare disease, NMOSD. 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