Orchard, Northern Quilted sing "We Quilt This City" | Mischief shows Carter's is "More than Just Cute" | Known, Charlie Day teach DK Metcalf how to act for Hulu
Created for {EMAIL} | [Web Version]( August 2, 2024
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[] [Orchard, Northern Quilted sing "We Quilt This City"](
[Orchard, Northern Quilted sing "We Quilt This City"]( (Quilted Northern/YouTube)
Orchard reworked the 1980s hit "We Built This City" by Starship as "We Quilt This City," sung by a trio of "Quilted Queens" in a humorous 60-second spot for Quilted Northern. The campaign includes short behind-the-scenes videos on social showing the trio rehearsing. Full Story: [Muse by Clio]( (8/1), [Adweek]( (8/1), [Ad Age (tiered subscription model)]( (8/1)
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[] [Mischief shows Carter's is "More than Just Cute"](
[Mischief shows Carter's is "More than Just Cute"]( (Carter's/YouTube)
Mischief @ No Fixed Address shows Carter's children's clothes are "More Than Just Cute," they can withstand all mishaps in a campaign running across social, out of home, in stores, email and websites. One 30-second spot shows a baby putting the clothing to the test while exploring their world as the voice-over says, "Don't settle for just cute. You're more than that." Full Story: [Campaign US (tiered subscription model)]( (8/1), [Marketing Dive]( (8/1), [Ad Age (tiered subscription model)]( (8/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Known, Charlie Day teach DK Metcalf how to act for Hulu](
[Known, Charlie Day teach DK Metcalf how to act for Hulu]( (Hulu/YouTube)
Known's humorous 30-second spot for Hulu + Live TV features Charlie Day teaching NFL star DK Metcalf the finer points of acting to tout the platform's livestreaming sports alongside its entertainment content. "He's going to be a star," Day says in the ad, as it concludes with Metcalf practicing his lines on stage. Full Story: [Adweek]( (8/1)
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[] [4A's Kaplowitz talks creative with BSSP, ESPN](
BSSP CEO Tracey Pattani and ESPN Vice President of Brand Marketing Seth Ader talk to the 4A's President and CEO Marla Kaplowitz about their campaign spotlighting real fantasy football leagues and fans, including the recent addition of customizable cards that can be used to congratulate or tease fellow players. "That's just one example of how we can expand and extend the play experience beyond the platform," Pattani says. Full Story: [The Drum (free registration)]( (8/1)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Le Truc's Marcos Kotlhar talks favorite work](
Marcos Kotlhar, partner and chief creative officer at Le Truc, talks about creative inspirations and favorite work. Kotlhar explains why creating Getty Images' "[From Love to Bingo](" was one of his favorite projects and why he's proud of Publicis' "[Working With Cancer](." Full Story: [Muse by Clio]( (8/1)
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[] [Publicis Groupe wins media AOR for Rocket](
Publicis Groupe won media agency of record for Rocket, replacing incumbent UM following a competitive review that included Dentsu's Carat as a finalist. "We are very pleased about this win for many reasons, but one that matters for me is that it's also an [opportunity] for us to continue to invest and to grow our talent and our agencies in Detroit, which is a very important city for us," said Publicis' Arthur Sadoun. Full Story: [Ad Age (tiered subscription model)]( (8/1), [MediaPost Communications (free registration)]( (8/1)
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[] [The State of Generative AI Inside US Agencies, 2024](
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