Ogilvy's Taylor says creativity is a "business multiplier"

Publicis, Citi reframe "What happened?" for Paralympians | VML N.Y. celebrates barbers with "Make it With Wahl" | Innocean USA tests Hyundai with an elephant Created for {EMAIL} | [Web Version]( August 1, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Publicis, Citi reframe "What happened?" for Paralympians]( [Publicis, Citi reframe "What happened?" for Paralympians]( Trey Jenifer featured in a "What Happened?" spot from Citi, with agency Publicis Creative. (Citi/YouTube) Publicis Creative's campaign for Citi reframes the question, "What happened?" typically asked of Paralympics athletes about their disabilities into a showcase of their athletic success. The ads are running across linear TV and digital. Full Story: [Ad Age (tiered subscription model)]( (7/31) [LinkedIn]( [X]( [Facebook]( [Email]( Executive Program in Corporate Strategy Strengthen yourself as a leader by adding strategic value to your company. Translate objectives into an execution plan across multiple units, learn how to communicate corporate strategy, and evaluate your strategy to combat competition during this 5-day program held October 14-18 in Chicago. [Register now.]( ADVERTISEMENT: [] Creative [] [VML N.Y. celebrates barbers with "Make it With Wahl"]( [VML N.Y. celebrates barbers with "Make it With Wahl"]( (Wahl Pro/YouTube) VML New York created a "Make it With Wahl" campaign, anchored by a 30-second spot celebrating the community and human connections found in a barbershop. "We aimed to create a piece that unveils the soul of the brand through its barbers, highlighting its global reach, showcasing its amazing product assortment," said Matt Shaffar, director of the campaign. Full Story: [Shots (UK)]( (7/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Innocean USA tests Hyundai with an elephant]( [Innocean USA tests Hyundai with an elephant]( (Hyundai USA/YouTube) Innocean USA's "Quality is Not a Luxury" campaign for Hyundai touts the safety scores of the brand's Sante Fe and Ioniq 5 vehicles with the help of a battering ram and an elephant. The playful spots are running across TV, programmatic and digital. Full Story: [Ad Age (tiered subscription model)]( (7/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Inside W+K's, DoorDash's Cannes Lions presentation]( Wieden+Kennedy Portland's Jason White and DoorDash's Kofi Amoo-Gottfried talk through the deck they presented at Cannes Lions to win the Titanium award. "When you start showing TikTok videos of people missing the end of the Super Bowl because they were writing down the code ... that's when the proof is in the pudding," White says. Full Story: [Adweek]( (7/31) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy's Taylor says creativity is a "business multiplier"]( Liz Taylor, global chief creative officer at Ogilvy, talks about career milestones, being a female leader, the use of AI and creativity. "Creativity is always going to be the business multiplier. It is like a secret weapon. It's the thing that can solve the biggest, hairiest problems," Taylor says. Full Story: [The Drum (free registration)]( (8/1) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Tombras awarded AOR by Spirit Airlines]( Tombras was appointed as agency of record for Spirit Airlines without a formal review. 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