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BBDO gets "Duo-licious" for Planters

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Wed, Jul 31, 2024 02:47 PM

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BBDO gets "Duo-licious" for Planters | TBWA\Chiat\Day taps Christina Hendricks for Juniper | VML, St

BBDO gets "Duo-licious" for Planters | TBWA\Chiat\Day taps Christina Hendricks for Juniper | VML, Stouffer's solve "What's for dinner?" Created for {EMAIL} | [Web Version]( July 31, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO gets "Duo-licious" for Planters]( [BBDO gets "Duo-licious" for Planters]( (Mr. Peanut/YouTube) BBDO Minneapolis is touting Planters' new Nut Duos with a humorous "Duo-licious" spot showing people eating the snack while being serenaded by a 1990s-style duo singing a bespoke R&B song, with lyrics including, "Grab a handful, noon or night. Each flavor combo hits just right." The spot is running across linear and streaming TV and social, supported by TikTok influencer collaborations and a Snapchat lens. Full Story: [Muse by Clio]( (7/30), [Shots (UK)]( (7/30) [LinkedIn]( [X]( [Facebook]( [Email]( The Executive Finance Program Deepen your skills and knowledge of current trends in corporate finance and capital markets to increase value and improve performance in your organization. Held this September 9-13 in Chicago. [Register now.]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day taps Christina Hendricks for Juniper]( [TBWA\Chiat\Day taps Christina Hendricks for Juniper]( (Juniper Networks/YouTube) TBWA\Chiat\Day Los Angeles created "The Now Way To Network" campaign for Juniper Networks, which stars actor Christina Hendricks and is running across TV, social, digital and out of home. One spot begins with Hendricks entering an office as she describes how the brand's AI-native network takes employees "to a whole new level," exemplified by workers floating in the air. Full Story: [Shots (UK)]( (7/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Stouffer's solve "What's for dinner?"]( [VML, Stouffer's solve "What's for dinner?"]( (Stouffer's/YouTube) VML New York's humorous 30-second spot for Stouffer's shows a woman walking her dog, as a garden gnome, a baby in a stroller and a cat plague her with the question, "What's for dinner?" before her dilemma is answered by the brand's meals. The "What's for dinner?" campaign includes digital out of home in select markets, handled by OpenMind, plus print ads in Us Weekly and People and audio ads on Spotify. Full Story: [Marketing Dive]( (7/30), [Ad Age (tiered subscription model)]( (7/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Advice on how small agencies can win new business]( Leaders from small agencies share advice on winning new business, including negotiating with current clients to enable the agency to market the work, communicating what makes the agency different from others and taking innovative approaches to pitching. "[B]elieve in the value of your work and fight for it," says Courtney Berry, president and co-founder of Bandits & Friends. Full Story: [Ad Age (tiered subscription model)]( (7/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [6 reasons you should be using Reddit]( Marketers are missing a trick by not being active on Reddit, from reaching its 270 million active weekly users to interacting with its highly-engaged communities, writes Boathouse's Geoff Gates. The platform is renowned for its opinionated audiences, making it an ideal channel to glean industry-specific insights and feedback, Gates advises. Full Story: [SmartBrief/Marketing]( (7/30) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [GS&P wins creative AOR for Zaxby's]( Goodby Silverstein & Partners won creative agency of record for Zaxby's following a competitive review, replacing incumbent Tombras, which didn't defend the account. "We are committed to clarifying what the Zaxby brand stands for, defining our strategic positioning, and cementing our place in culture with a holistic campaign," says Zaxby's Patrick Schwing. Full Story: [Ad Age (tiered subscription model)]( (7/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [OpenAI begins rolling out Advanced Voice Mode]( TechCrunch (tiered subscription model) (7/30) [] - [Google upgrades Performance Max, YouTube ad tools]( MediaPost Communications (free registration) (7/30) [] - [TikTok sees user growth among boomers, Facebook among Gen Z]( eMarketer (7/30) [] 4A's News [] [4A's Standard for "Agency Operations & Business Transformation"]( [4A's Standard for "Agency Operations & Business Transformation"]( (4A's) The 4A's Agency Operations and Business Transformation (AOBT) Roundtable, composed of experts from member agencies of all sizes, from holding companies to independents, has dedicated the past year to developing the [AOBT Standard](, the first playbook for AOBT agency professionals. The AOBT Standard offers a unified understanding and applicable guidance to navigate today's market dynamics, including but not limited to: - Capacity & Resource Management - Operations & Financial Stewardship - Change Management for Agency Operations - Technology Investment, Management, Adoption & AI - Macro Scope of Work Management - Business Intelligence Get the [4A's Standard here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] ["The Cost of the Pitch II: The Rise of Value"]( "The Cost of the Pitch II: The Rise of Value" is an in-depth follow-up to the groundbreaking 2023 "[Cost of the Pitch](" report. This new 2024 report examines the role of value and other other key factors responsible for a successful, long-term client-agency relationship including trust, cost, transparency and respect. The report was released jointly by the American Association of Advertising Agencies and Association of National Advertisers in partnership with Advertiser Perceptions. Insights and key [takeaways for agencies]( include: - the need for a standardized definition and systematic measurement of value - the importance of transparency, trust and open communications - what evolving from cost to value looks like - strategic recommendations to foster value-driven relationships [Get the report](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Say yes. Say yes, and ... create your own destiny. 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