BBDO gets "Duo-licious" for Planters | TBWA\Chiat\Day taps Christina Hendricks for Juniper | VML, Stouffer's solve "What's for dinner?"
Created for {EMAIL} | [Web Version]( July 31, 2024
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[] Top Story
[] [BBDO gets "Duo-licious" for Planters](
[BBDO gets "Duo-licious" for Planters]( (Mr. Peanut/YouTube)
BBDO Minneapolis is touting Planters' new Nut Duos with a humorous "Duo-licious" spot showing people eating the snack while being serenaded by a 1990s-style duo singing a bespoke R&B song, with lyrics including, "Grab a handful, noon or night. Each flavor combo hits just right." The spot is running across linear and streaming TV and social, supported by TikTok influencer collaborations and a Snapchat lens. Full Story: [Muse by Clio]( (7/30), [Shots (UK)]( (7/30)
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[] [TBWA\Chiat\Day taps Christina Hendricks for Juniper](
[TBWA\Chiat\Day taps Christina Hendricks for Juniper]( (Juniper Networks/YouTube)
TBWA\Chiat\Day Los Angeles created "The Now Way To Network" campaign for Juniper Networks, which stars actor Christina Hendricks and is running across TV, social, digital and out of home. One spot begins with Hendricks entering an office as she describes how the brand's AI-native network takes employees "to a whole new level," exemplified by workers floating in the air. Full Story: [Shots (UK)]( (7/30)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Stouffer's solve "What's for dinner?"](
[VML, Stouffer's solve "What's for dinner?"]( (Stouffer's/YouTube)
VML New York's humorous 30-second spot for Stouffer's shows a woman walking her dog, as a garden gnome, a baby in a stroller and a cat plague her with the question, "What's for dinner?" before her dilemma is answered by the brand's meals. The "What's for dinner?" campaign includes digital out of home in select markets, handled by OpenMind, plus print ads in Us Weekly and People and audio ads on Spotify. Full Story: [Marketing Dive]( (7/30), [Ad Age (tiered subscription model)]( (7/30)
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[] [Advice on how small agencies can win new business](
Leaders from small agencies share advice on winning new business, including negotiating with current clients to enable the agency to market the work, communicating what makes the agency different from others and taking innovative approaches to pitching. "[B]elieve in the value of your work and fight for it," says Courtney Berry, president and co-founder of Bandits & Friends. Full Story: [Ad Age (tiered subscription model)]( (7/29)
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[] [GS&P wins creative AOR for Zaxby's](
Goodby Silverstein & Partners won creative agency of record for Zaxby's following a competitive review, replacing incumbent Tombras, which didn't defend the account. "We are committed to clarifying what the Zaxby brand stands for, defining our strategic positioning, and cementing our place in culture with a holistic campaign," says Zaxby's Patrick Schwing. Full Story: [Ad Age (tiered subscription model)]( (7/30)
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