BBDO N.Y., American Red Cross ask "What's Your Type?"

BBDO N.Y., American Red Cross ask "What's Your Type?" | Mirimar, Montefiore chart the history of breakdancing | McKinney, Ad Council debut "Pause to Heal" Created for {EMAIL} | [Web Version]( July 29, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO N.Y., American Red Cross ask "What's Your Type?"]( [BBDO N.Y., American Red Cross ask "What's Your Type?"]( "Growing Up" PSA from BBDO New York for American Red Cross (American Red Cross/YouTube) BBDO New York created two public service announcements for the American Red Cross, including "[What's Your Type?](," which playfully poses the question before showing patients in critical need of blood. The second spot, "Growing Up," targets Hispanic audiences with the story of a mom and her son, who needed blood at birth to survive, and both spots urge donations with the copy, "Every 2 seconds someone needs blood to survive." Full Story: [The Drum (free registration)]( (7/26) [LinkedIn]( [X]( [Facebook]( [Email]( [Our sustainability progress, ambitions, and targets.]( Collaboration with our customers, suppliers, and other stakeholders is at the heart of our holistic approach to sustainability. Our [Sustainability Report FY23]( describes the progress we made in five interdependent areas: food systems, circularity, climate, nature, and social sustainability. [Download now]( ADVERTISEMENT: [] Creative [] [Mirimar, Montefiore chart the history of breakdancing]( [Mirimar, Montefiore chart the history of breakdancing]( (Montefiore Health System/YouTube) Mirimar's short film for Montefiore Einstein Comprehensive Cancer Center charts the origins of breakdancing in the South Bronx to its inclusion in the Olympics and ends with the line, "Talent is best spotted early. So is cancer." The push is running during Olympics coverage, across print, including a New York Times full-page ad, and out of home with digital and static ads plus two hand-painted murals in the Bronx and Manhattan. Full Story: [Adweek]( (7/26), [Campaign Brief online (Australia)]( (7/29), [Ad Age (tiered subscription model)]( (7/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [McKinney, Ad Council debut "Pause to Heal"]( [McKinney, Ad Council debut "Pause to Heal"]( (Ad Council/YouTube) McKinney created a 60-second pro bono "Pause to Heal" spot for the Ad Council, Brady: United Against Gun Violence and the Illinois Department of Public Health to spotlight firearm restraining orders. The ad tells the story of a sister implementing the order on her brother, who is at risk of suicide, demonstrating how the temporary gun ban gives him the time to seek help and heal. Full Story: [ShootOnline (free content)]( (7/26), [MediaPost Communications (free registration)]( (7/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Maximum Effort co-founder on "cultural breakthrough"]( George Dewey, co-founder of Maximum Effort, talks about choosing the right partnerships for the agency's campaign for "Deadpool & Wolverine." Dewey explains, "It's getting harder and harder to reach the velocity of cultural breakthrough. And so, while we wanted partners, we tried to be careful to choose partners that we thought could help us break through, not just with media, but with how they approached the partnership, like Xbox." Full Story: [Campaign US (tiered subscription model)]( (7/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How to make your creative partnership thrive]( Rachel Brandt, managing partner and co-founder of Corner Table Creative, writes about the key lessons she's learned from starting the agency about building successful creative and business partnerships. "[I]t's important to know and help make space for your partner's genius zone," Brandt writes, adding, "This understanding allows us to give space, celebrate our strengths, and more carefully distribute workload in the shared genius zones to ensure clarity on expectations and contributions." 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