Open X, Spike Lee show "Vitaminwater from New York" | Innocean, Hyundai say "It's OK" to child athletes | Flower Shop, Topps debut "Joy of Collecting"
Created for {EMAIL} | [Web Version]( July 26, 2024
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[] Top Story
[] [Open X, Spike Lee show "Vitaminwater from New York"](
[Open X, Spike Lee show "Vitaminwater from New York"]( (YouTube/VitaminWater)
WPP's Open X's "Vitaminwater from New York" campaign for the Coca-Cola brand features an anthem 30-second spot, directed by Spike Lee, which shows the city's residents describing New Yorker traits shared by the brand. The push includes additional content from three NYU film students, chosen by Lee. Full Story: [Marketing Dive]( (7/25), [DesignRush]( (7/25)
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[] Creative
[] [Innocean, Hyundai say "It's OK" to child athletes](
[Innocean, Hyundai say "It's OK" to child athletes]( (YouTube/Hyundai)
Innocean USA's 75-second Olympics spot for Hyundai shows parents recognizing that their children are no longer finding joy in their chosen sport, and giving them permission to find something else they love instead. "It's OK" is running across linear TV during the Olympics and on Instagram, Facebook, YouTube and TikTok. Full Story: [Ad Age (tiered subscription model)]( (7/25)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Flower Shop, Topps debut "Joy of Collecting"](
[Flower Shop, Topps debut "Joy of Collecting"]( (YouTube/Topps)
Flower Shop created a 60-second "Joy of Collecting" spot for Topps that's running on linear TV during the Olympics. The ad shows a dad taking his son to a collectibles store, where he finds a rare card that's kept as a treasured keepsake and eventually shared with his own son. Full Story: [Ad Age (tiered subscription model)]( (7/25), [Shots (UK)]( (7/25)
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[] [Arthur Sadoun on why Publicis is buying Influential](
Arthur Sadoun, CEO of Publicis Groupe, talks about why the holding company is purchasing Influential, with the acquisition expected to be completed in August. "We see the acceleration in our clients' need to have more expertise and more scale in influencer marketing," Sadoun says. Full Story: [Ad Age (tiered subscription model)]( (7/25)
[LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy Spain's Roberto Faro talks creativity](
Roberto Fara, chief creative officer of Ogilvy Spain, discusses creative inspirations, favorite work and his leadership style. "I try not to be a boss," Fara says, adding, "I try to convey my passion for ideas with curiosity as fuel. I encourage the success of the collective over the individual." Full Story: [Muse by Clio]( (7/24)
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[] [McCann, Anomaly, Publicis win Ferrero Group creative](
[McCann, Anomaly, Publicis win Ferrero Group creative]( (Bloomberg/Getty Images)
Ferrero Group's global agency review has been completed and Anomaly won some of its North American creative business, including Kinder and Keebler, sources report. Publicis also will manage some North American accounts, while McCann Worldgroup will handle creative for Kinder and Tic Tac in Asia Pacific, Europe, Africa and the Middle East. Full Story: [Ad Age (tiered subscription model)]( (7/25)
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[OpenAI rolls out SearchGPT]( TechCrunch (tiered subscription model) (7/25)
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[Reddit introduces Lead Gen Ads]( Social Media Today (7/25)
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[TikTok spurs purchases, particularly by women]( eMarketer (7/25)
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[] [4A's AInsights: Guidance, resources & training for agencies](
[4A's AInsights: Guidance, resources & training for agencies]( (4A's)
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[LinkedIn]( [X]( [Facebook]( [Email]( [] [Preserving agency value in the era of GenAI transformation](
[Preserving agency value in the era of GenAI transformation]( (4A's)
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