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Open X, Spike Lee show "Vitaminwater from New York"

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Open X, Spike Lee show "Vitaminwater from New York" | Innocean, Hyundai say "It's OK" to child athle

Open X, Spike Lee show "Vitaminwater from New York" | Innocean, Hyundai say "It's OK" to child athletes | Flower Shop, Topps debut "Joy of Collecting" Created for {EMAIL} | [Web Version]( July 26, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Open X, Spike Lee show "Vitaminwater from New York"]( [Open X, Spike Lee show "Vitaminwater from New York"]( (YouTube/VitaminWater) WPP's Open X's "Vitaminwater from New York" campaign for the Coca-Cola brand features an anthem 30-second spot, directed by Spike Lee, which shows the city's residents describing New Yorker traits shared by the brand. The push includes additional content from three NYU film students, chosen by Lee. Full Story: [Marketing Dive]( (7/25), [DesignRush]( (7/25) [LinkedIn]( [X]( [Facebook]( [Email]( We make work, work. You don't know what we do, but you'd know if we didn't do it. From automating order generation to AI-powered document processing, and everything in between. [Learn more about our solutions »]( ADVERTISEMENT: [] Creative [] [Innocean, Hyundai say "It's OK" to child athletes]( [Innocean, Hyundai say "It's OK" to child athletes]( (YouTube/Hyundai) Innocean USA's 75-second Olympics spot for Hyundai shows parents recognizing that their children are no longer finding joy in their chosen sport, and giving them permission to find something else they love instead. "It's OK" is running across linear TV during the Olympics and on Instagram, Facebook, YouTube and TikTok. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Flower Shop, Topps debut "Joy of Collecting"]( [Flower Shop, Topps debut "Joy of Collecting"]( (YouTube/Topps) Flower Shop created a 60-second "Joy of Collecting" spot for Topps that's running on linear TV during the Olympics. The ad shows a dad taking his son to a collectibles store, where he finds a rare card that's kept as a treasured keepsake and eventually shared with his own son. Full Story: [Ad Age (tiered subscription model)]( (7/25), [Shots (UK)]( (7/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Arthur Sadoun on why Publicis is buying Influential]( Arthur Sadoun, CEO of Publicis Groupe, talks about why the holding company is purchasing Influential, with the acquisition expected to be completed in August. "We see the acceleration in our clients' need to have more expertise and more scale in influencer marketing," Sadoun says. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy Spain's Roberto Faro talks creativity]( Roberto Fara, chief creative officer of Ogilvy Spain, discusses creative inspirations, favorite work and his leadership style. "I try not to be a boss," Fara says, adding, "I try to convey my passion for ideas with curiosity as fuel. I encourage the success of the collective over the individual." Full Story: [Muse by Clio]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [McCann, Anomaly, Publicis win Ferrero Group creative]( [McCann, Anomaly, Publicis win Ferrero Group creative]( (Bloomberg/Getty Images) Ferrero Group's global agency review has been completed and Anomaly won some of its North American creative business, including Kinder and Keebler, sources report. Publicis also will manage some North American accounts, while McCann Worldgroup will handle creative for Kinder and Tic Tac in Asia Pacific, Europe, Africa and the Middle East. Full Story: [Ad Age (tiered subscription model)]( (7/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [OpenAI rolls out SearchGPT]( TechCrunch (tiered subscription model) (7/25) [] - [Reddit introduces Lead Gen Ads]( Social Media Today (7/25) [] - [TikTok spurs purchases, particularly by women]( eMarketer (7/25) [] 4A's News [] [4A's AInsights: Guidance, resources & training for agencies]( [4A's AInsights: Guidance, resources & training for agencies]( (4A's) Gear up to make well-informed decisions about AI and GenAI integration. The [4A's AI/GenAI Hub]( offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. Check out the [4A's AI/GAI Hub](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Preserving agency value in the era of GenAI transformation]( [Preserving agency value in the era of GenAI transformation]( (4A's) GenAI/GAI is a powerful collaborator that enhances agency capabilities. When communicating with clients about the use of GAI in agency work, it's crucial to convey that the technology is not a replacement but a valuable collaborator that improves efficiency and enhances the quality of the work. Our [new guide offers]( a 11-point approach for framing the use of GAI to help all stakeholders appreciate the value it adds to agency services while emphasizing that human expertise and creativity remain at the core of great work. [Get the paper](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? If there's pleasure in action, there's peace in stillness. Emily St. John Mandel or Katie Ledecky [Check your answer here.]( [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.

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