Arts & Letters, Dick's presents "Big Moments" | Invisible Dynamics taps "Napoleon Dynamite" for GapKids | Wpromote's Skyler McGill on the power of partnerships
Created for {EMAIL} | [Web Version]( July 25, 2024
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[] [Arts & Letters, Dick's presents "Big Moments"](
[Arts & Letters, Dick's presents "Big Moments"]( (YouTube/DICKSSportingGoods)
Arts & Letters Creative Co.'s Olympics campaign for Dick's Sporting Goods includes a 30-second "Big Moments" spot, which shows a heartwarming montage of important sporting moments in real young people's lives. The push is running across linear and streaming TV, along with social media, and invites fans to share their own #BigMomentsEveryDay. Full Story: [MediaPost Communications (free registration)]( (7/24)
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[Invisible Dynamics taps "Napoleon Dynamite" for GapKids]( (YouTube/Gap)
Invisible Dynamics created an 80-second spot for GapKids, which reunites "Napoleon Dynamite" stars Jon Heder and Efren Ramirez, showing the pair as a director and choreographer who judge the dance auditions of kids who perform to Jamiroquai's "Canned Heat." The humorous "Just Dance" campaign is running across social media. Full Story: [DesignRush]( (7/24)
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[] [Wpromote's Skyler McGill on the power of partnerships](
Wpromote's Skyler McGill explains why collaborative partnerships are a vital tool in media planning, especially to drive forward a diverse and sustainable future. "Partnering with platforms that prioritize visibility into their diverse-owned inventory or help us evaluate the emissions cost of media investments mean we're better able to strategically guide our clients to the right media mix," McGill says. Full Story: [Adweek]( (7/24)
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