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Arts & Letters, Dick's presents "Big Moments" | Invisible Dynamics taps "Napoleon Dynamite" for GapK

Arts & Letters, Dick's presents "Big Moments" | Invisible Dynamics taps "Napoleon Dynamite" for GapKids | Wpromote's Skyler McGill on the power of partnerships Created for {EMAIL} | [Web Version]( July 25, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And Ad Age's Small Agency of the Year winners are …]( Erich & Kallman won Gold in Ad Age's Small Agency of the Year Awards and Majority took the second spot with Silver. Leyla Touma Dailey, chief creative officer at Doe-Anderson, won Small Agency Executive of the Year, and Opinionated's Lauren Olson and Nate Corrado won Small Agency Creatives of the Year. Full Story: [Ad Age (tiered subscription model)]( (7/24), [Ad Age (tiered subscription model)]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( We make work, work. You don't know what we do, but you'd know if we didn't do it. From automating order generation to AI-powered document processing, and everything in between. [Learn more about our solutions »]( ADVERTISEMENT: [] Creative [] [Arts & Letters, Dick's presents "Big Moments"]( [Arts & Letters, Dick's presents "Big Moments"]( (YouTube/DICKSSportingGoods) Arts & Letters Creative Co.'s Olympics campaign for Dick's Sporting Goods includes a 30-second "Big Moments" spot, which shows a heartwarming montage of important sporting moments in real young people's lives. The push is running across linear and streaming TV, along with social media, and invites fans to share their own #BigMomentsEveryDay. Full Story: [MediaPost Communications (free registration)]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Invisible Dynamics taps "Napoleon Dynamite" for GapKids]( [Invisible Dynamics taps "Napoleon Dynamite" for GapKids]( (YouTube/Gap) Invisible Dynamics created an 80-second spot for GapKids, which reunites "Napoleon Dynamite" stars Jon Heder and Efren Ramirez, showing the pair as a director and choreographer who judge the dance auditions of kids who perform to Jamiroquai's "Canned Heat." The humorous "Just Dance" campaign is running across social media. Full Story: [DesignRush]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( [Our sustainability progress, ambitions, and targets.]( Collaboration with our customers, suppliers, and other stakeholders is at the heart of our holistic approach to sustainability. Our [Sustainability Report FY23]( describes the progress we made in five interdependent areas: food systems, circularity, climate, nature, and social sustainability. [Download now]( ADVERTISEMENT: [] Agency Insider [] [Wpromote's Skyler McGill on the power of partnerships]( Wpromote's Skyler McGill explains why collaborative partnerships are a vital tool in media planning, especially to drive forward a diverse and sustainable future. "Partnering with platforms that prioritize visibility into their diverse-owned inventory or help us evaluate the emissions cost of media investments mean we're better able to strategically guide our clients to the right media mix," McGill says. Full Story: [Adweek]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Jacques' Letty Albarran talks favorite work]( Letty Albarran, executive vice president and executive creative director at Havas' Jacques, talks about creative inspirations and favorite work. Albarran explains why she admired "The Last Photo" and why she's proud of a recent campaign for Global Genes. Full Story: [Muse by Clio]( (7/23) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [SPCSHP wins creative AOR for American Dairy Queen]( SPCSHP won creative agency of record and strategic partner for American Dairy Queen, replacing incumbent Barkley following a competitive review. "We are excited about the forward-thinking perspective to integrated marketing campaigns that SPCSHP will bring to ADQ," said American Dairy Queen's Becky Felling. Full Story: [MediaPost Communications (free registration)]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [TikTok allows users to customize video thumbnails]( Social Media Today (7/24) [] - [Mistral challenges Meta's Llama 3.1 with Mistral Large 2]( VentureBeat (7/24) [] - [Spotify rebrands ad platform, improves targeting]( MediaPost Communications (free registration) (7/24) [] 4A's News [] [4A's Standard for "Agency Operations & Business Transformation"]( [4A's Standard for "Agency Operations & Business Transformation"]( (4A's) The 4A's Agency Operations and Business Transformation (AOBT) Roundtable, composed of experts from member agencies of all sizes, from holding companies to independents, has dedicated the past year to developing the [AOBT Standard](, the first playbook for AOBT agency professionals. The AOBT Standard offers a unified understanding and applicable guidance to navigate today's market dynamics, including but not limited to: - Capacity & Resource Management - Operations & Financial Stewardship - Change Management for Agency Operations - Technology Investment, Management, Adoption & AI - Macro Scope of Work Management - Business Intelligence Get the [4A's Standard here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The truth is never as dangerous as a lie in the long run. [Ben Bradlee](, journalist, newspaper editor [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.

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