Marla Kaplowitz announces departure from 4A's

Marla Kaplowitz announces departure from 4A's | The Martin Agency, USCellular tap Alanis Morissette | Maximum Effort, Deadpool give Reynolds to Tim Hortons Created for {EMAIL} | [Web Version]( July 24, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Marla Kaplowitz announces departure from 4A's]( [Marla Kaplowitz announces departure from 4A's]( (Monica Schipper/Getty Images) Marla Kaplowitz, president and CEO of the 4A's, will depart the organization at the end of May next year to move "onto the next phase of my professional journey" and her successor will be found by a committee formed by the 4A's board of directors. The role "has been the privilege of my career," Kaplowitz said, while Abbey Klaassen, chair of the 4A's board and CEO of Dentsu Creative US, said Kaplowitz's successor will need to be a "leader who is super collaborative. We believe collaboration is going to be how this industry is going to continue to succeed." Full Story: [Ad Age (tiered subscription model)]( (7/24), [MediaPost Communications (free registration)]( (7/24), [Adweek]( (7/24) [LinkedIn]( [X]( [Facebook]( [Email]( We make work, work. You don't know what we do, but you'd know if we didn't do it. From automating order generation to AI-powered document processing, and everything in between. [Learn more about our solutions »]( ADVERTISEMENT: [] Creative [] [The Martin Agency, USCellular tap Alanis Morissette]( [The Martin Agency, USCellular tap Alanis Morissette]( (YouTube/UScellular) The Martin Agency's 60-second spot for USCellular stars Alanis Morissette, who touts the brand's "US Mode" while pointing out the ironic ways smartphones stop people from actually connecting with each other. The ad recreates scenes from Morissette's classic "Ironic" music video, and fans can enter a sweepstakes for the chance to see the singer live in California on Sept. 29. Full Story: [Ad Age (tiered subscription model)]( (7/23), [DesignRush]( (7/23), [Muse by Clio]( (7/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Maximum Effort, Deadpool give Reynolds to Tim Hortons]( [Maximum Effort, Deadpool give Reynolds to Tim Hortons]( (YouTube/TimHortons) Maximum Effort is touting Tim Hortons and "Deadpool & Wolverine" with a 30-second spot starring Ryan Reynolds in character from the movie. The ad shows Deadpool sitting on a sofa with a Tim Hortons coffee as he pledges to give Ryan Reynolds back to Canada now that his movie is wrapped, saying, "Tim Hortons asked if he could do some stuff with them. And since I have no use for him anymore, I agreed." Full Story: [Muse by Clio]( (7/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why Klick Health created a live talk show for staff]( Klick Health's Laura Denham writes about why the agency runs a live, talk-show-style TV show every few months to celebrate its achievements and people instead of having a quarterly meeting. "[I]t's a testament to our relentless pursuit of culture and connection. It's about turning ordinary meetings into extraordinary experiences, bringing us closer despite the distances," Denham writes. Full Story: [Muse by Clio]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Sorrell talks Monks, AI's potential]( S4 Capital's Martin Sorrell talks about why the company rebranded Media.Monks as Monks to unify its services and explains the potential of AI. "In visualization and copywriting, there will be a squeeze. In personalization at scale, there will be an explosion of opportunity," Sorrell says. Full Story: [Marketing Dive]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Hill Holliday co-founder Jack Connors dies at 82]( [Hill Holliday co-founder Jack Connors dies at 82]( (Boston Globe/Getty Images) Jack Connors, co-founder of Hill Holliday, died from cancer at 82. "Thank you, Jack Connors. You gave plenty and you will continue to give in ways that are impossible to measure," said Hill Holliday CEO Chris Wallrapp. Full Story: [Ad Age (tiered subscription model)]( (7/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Publicis Creative hires Tiffany Edwards, Ramon Jimenez, Dylan Viner]( MediaPost Communications (free registration) (7/24) [] - [Former BBDO N.Y. CEO Kirsten Flanik joins Revolt]( Ad Age (tiered subscription model) (7/23) [] Media & Technology Trends [] - [Meta, with Nvidia, unveils latest AI model, Llama 3.1]( MediaPost Communications (free registration) (7/23) [] - [Threads' interactive Pinch feature gets an upgrade]( Social Media Today (7/23) [] - [A cheat sheet to everything AI]( The Verge (7/22) [] 4A's News [] [A helpful guide to selling through your ideas, for junior strategists by strategists]( Who better to show junior strategists the ropes than fellow strategists who've been there and done that not so long ago? We've curated advice and guidance from strategists addressing three key aspects of selling your work: the set-up/prep, the framing/storytelling and getting your idea over the finish line. Make sure emerging strategists in your agency [get this free 4A's member guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] ["The Cost of the Pitch II: The Rise of Value"]( "The Cost of the Pitch II: The Rise of Value" is an in-depth follow-up to the groundbreaking 2023 "[Cost of the Pitch](" report. This new 2024 report examines the role of value and other other key factors responsible for a successful, long-term client-agency relationship including trust, cost, transparency and respect. The report was released jointly by the American Association of Advertising Agencies and Association of National Advertisers in partnership with Advertiser Perceptions. Insights and key [takeaways for agencies]( include: - the need for a standardized definition and systematic measurement of value - the importance of transparency, trust and open communications - what evolving from cost to value looks like - strategic recommendations to foster value-driven relationships [Get the report](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] First we only want to be seen, but once we're seen, that's not enough anymore. After that, we want to be remembered. 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