Kellanova unveils new global agency lineup

This year's ad Emmy nominees are ... | BSSP, ESPN trace fantasy football back to 1979 | FUSE Create, Soles4Souls show "Doors of Opportunity" Created for {EMAIL} | [Web Version]( July 23, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [This year's ad Emmy nominees are ...]( BBDO New York's "Just Joking" for Sandy Hook Promise, Highdive's "Like a Good Neighbaaa" for State Farm and TBWA\Media Arts Lab's "Fuzzy Feelings" for Apple are among the six 2024 nominees for the Emmy Award for Outstanding Commercial. The other three are Ogilvy PR's "Michael CeraVe" for CeraVe, Mother's "Best Friends" for Uber One/Uber Eats and Apple's in-house "Album Cover." Full Story: [Ad Age (tiered subscription model)]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [Our sustainability progress, ambitions, and targets.]( Collaboration with our customers, suppliers, and other stakeholders is at the heart of our holistic approach to sustainability. Our [Sustainability Report FY23]( describes the progress we made in five interdependent areas: food systems, circularity, climate, nature, and social sustainability. [Download now]( ADVERTISEMENT: [] Creative [] [BSSP, ESPN trace fantasy football back to 1979]( [BSSP, ESPN trace fantasy football back to 1979]( (YouTube/ESPNMarketing) BSSP created three humorous spots for ESPN's "Only In Fantasy" campaign, which honor the traditions of real fantasy football leagues and are running across TV, online video, digital, radio and podcasts. One 30-second "That 70s League" ad shows the origins of a fantasy league started in 1979 and how it operated without the help of the internet. Full Story: [Ad Age (tiered subscription model)]( (7/22), [Adweek]( (7/22), [Muse by Clio]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [FUSE Create, Soles4Souls show "Doors of Opportunity"]( [FUSE Create, Soles4Souls show "Doors of Opportunity"]( (YouTube/FUSEcreate) FUSE Create's 60-second "Doors of Opportunity" spot for nonprofit Soles4Souls shows a girl getting ready in the morning, with signs pointing to her family experiencing financial hardship, as she's stopped by a sign on her front door saying, "No shirt. No shoes. No opportunity." The ad ends with the copy, "Help turn no into yes and give kids in need a brighter future," before urging viewers to donate to Soles4Souls as the young girl walks through the door with a pair of brand new donated sneakers. Full Story: [ShootOnline (free content)]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Behind the trend of rising incumbent agency wins]( Incumbent agencies retaining business following reviews seems to be on the rise, a trend that could be explained by more brands reviewing accounts for reasons other than unhappiness with their agency partners. Agency and brand executives discuss the reasons behind the trend and offer advice on how best to defend accounts, including pitching as if it's a new client. Full Story: [Ad Age (tiered subscription model)]( (7/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Doremus+Co's Sarah Lent talks favorite work]( Sarah Lent, president of Doremus+Co, talks about creative inspirations and favorite work. Lent explains why working on "Malaria Must Die" was one of her favorite projects and why she's proud of "Searching for Syria" for Google and UNHCR. Full Story: [Muse by Clio]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Kellanova unveils new global agency lineup]( Kellanova extended its relationship with IPG following a global review, replacing Grey with FCB as lead on its priority brands, including Pringles, which will work in partnership with MullenLowe and The Martin Agency. Tombras will handle smaller brands in the US, while Publicis will lead creative for Pop-Tarts and media for all brands in North America. Full Story: [Adweek]( (7/22), [MediaPost Communications (free registration)]( (7/22), [Ad Age (tiered subscription model)]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Google will no longer scrap cookies on Chrome]( MediaPost Communications (free registration) (7/22) [] - [Meta enhances ways to showcase offers in ad campaigns]( Social Media Today (7/22) [] - [LumaAI's Dream Machine unveils new "Loops" feature]( VentureBeat (7/22) [] 4A's News [] [The State of Generative AI Inside US Agencies, 2024]( [The State of Generative AI Inside US Agencies, 2024]( (4A's) The latest generative AI survey report from Forrester and the 4A's examines insights about adoption, objectives, use cases, benefits and barriers to help understand the state of generative AI inside US agencies. Learn what other agencies are doing and how you can apply the findings to your agency's generative AI implementation journey. [Download the report](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. [Download Chapters 1 to 3 now](! [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I hope there are a lot of champs out there learning how to swim this summer. It's an important life skill ... and the best sport! 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