Behind the trend of big clients choosing small agencies

Nike's shows ugly face in Olympic Ads by W+K Portland | Arnold, Progressive bring back Dr. Rick | Joint helps a pirate with Amazon Business Created for {EMAIL} | [Web Version]( July 22, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Nike's shows ugly face in Olympic Ads by W+K Portland]( [Nike's shows ugly face in Olympic Ads by W+K Portland]( (YouTube/Nike) Wieden+Kennedy Portland unveiled a 90-second "Winning Isn't For Everyone" Olympics spot for Nike, voiced by Willem Dafoe and directed by Somesuch's Kim Gehrig, which is running globally across TV, online video and social media. The ad shows shots of the determined faces of a host of famous athletes as Dafoe's narration lists the many traits that could be considered those of a "bad person" but actually are the mindset of sporting greats. Full Story: [ShootOnline (free content)]( (7/19), [MediaPost Communications (free registration)]( (7/19), [Ad Age (tiered subscription model)]( (7/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Arnold, Progressive bring back Dr. Rick]( [Arnold, Progressive bring back Dr. Rick]( (YouTube/ProgressiveInsurance) Arnold's humorous "Weather" and "Hosting" spots for Progressive Insurance bring back Dr. Rick to help homeowners stop acting like their parents. The push includes out-of-home "Un-Becoming Your Parents in Paris" ads in JFK and Atlanta airports, influencer collaborations across Instagram and TikTok, and featured a Dr. Rick appearance on "Good Morning America." Full Story: [The Drum (free registration)]( (7/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Joint helps a pirate with Amazon Business]( [Joint helps a pirate with Amazon Business]( (YouTube/AmazonBusiness) Joint is touting Amazon Business in a humorous 45-second spot that shows a pirate using the brand's tools to elevate her crew's gold-stealing prowess. The multichannel "Run a Tighter Ship" is set to "Living It Up" by Ja Rule. Full Story: [The Drum (free registration)]( (7/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Behind the trend of big clients choosing small agencies]( Recent big account wins for Preacher, nice&frank, Bandits & Friends and Opinionated show that big brands are increasingly turning to smaller agencies. Agency leaders discuss the appeal of small, independent shops for clients, including their ability to deliver niche services, access to senior creatives and agility. Full Story: [Ad Age (tiered subscription model)]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [StrawberryFrog's Scott Goodson on movement marketing]( Scott Goodson, founder and CEO at StrawberryFrog, talks about how the "movement marketing" described in his book, "Uprising," is the key to developing true brand purpose. "Writing the book forced me to take a hard look at the industry's dark secrets and come up with a transformative how-to guide for sparking real, lasting brand change," Goodson says. Full Story: [Adweek]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Jeff Adkins departs Energy BBDO]( Energy BBDO CEO and president Jeff Adkins is leaving the Chicago-based agency. "The entire BBDO network is grateful to Jeff for his dedication and leadership, and the significant impact he has had on Energy BBDO. 22 years of committed service is no small feat," said Nancy Reyes, CEO of the Americas at BBDO. Full Story: [Ad Age (tiered subscription model)]( (7/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Google forms Coalition for Secure AI]( Social Media Today (7/21) [] - [Average daily time spent climbs most on Reddit]( eMarketer (7/22) [] - [X rolls out "Trend Genius" ads]( MediaPost Communications (free registration) (7/19) [] 4A's News [] [4A's Standard for "Agency Operations & Business Transformation"]( [4A's Standard for "Agency Operations & Business Transformation"]( (4A's) The 4A's Agency Operations and Business Transformation (AOBT) Roundtable, composed of experts from member agencies of all sizes, from holding companies to independents, has dedicated the past year to developing the [AOBT Standard](, the first playbook for AOBT agency professionals. The AOBT Standard offers a unified understanding and applicable guidance to navigate today's market dynamics, including but not limited to: - Capacity & Resource Management - Operations & Financial Stewardship - Change Management for Agency Operations - Technology Investment, Management, Adoption & AI - Macro Scope of Work Management - Business Intelligence Get the [4A's Standard here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's AInsights: Guidance, resources & training for agencies]( [4A's AInsights: Guidance, resources & training for agencies]( (4A's) Gear up to make well-informed decisions about AI and GenAI integration. The [4A's AI/GenAI Hub]( offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. Check out the [4A's AI/GAI Hub](. 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