Cramer-Krasselt champions traditional photography for Nikon

Cramer-Krasselt champions traditional photography for Nikon | Grieving Israelis, Palestinians ask for peace in Saatchi & Saatchi spot | VB&P, Audi remake punk classic to spotlight tech Created for {EMAIL} | [Web Version] March 21, 2016 CONNECT WITH 4A's [LinkedIn] [Facebook] [Twitter]  [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] | [FORWARD] | [ARCHIVE] | [ADVERTISE] Top Story Sponsored By [Cramer-Krasselt champions traditional photography for Nikon] Cramer-Krasselt has created its first campaign for Nikon called "Show your love some love." The spots highlight the superior quality of Nikon photographs compared with the instant images taken on smartphones. Nikon will also display user-generated content on its website with the hashtag #NikonLove. [Adweek] (3/17) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Stop Racking Up Talent & Rights Penalties. TV ads rarely stay there anymore. Millions of dollars are wasted every year on talent and rights penalties when ads move to video screens everywhere. Get TRUST™. [Learn more at TRUSTisFree.com] Creative [Grieving Israelis, Palestinians ask for peace in Saatchi & Saatchi spot] Saatchi & Saatchi has created a moving campaign for the Israeli-Palestinian organization Parents Circle Families Forum that features members finding strength after losing family members to the conflict. The spot ends with the statement, "If I who have lost [a sister, brother, a father or other loved one] to the conflict, can walk the path of peace, surely you can too." [Adweek] (3/17) Share: [LinkedIn][Twitter][Facebook][Google+][Email] [VB&P, Audi remake punk classic to spotlight tech] Venables Bell & Partners' new spot for Audi celebrates technology with a remake of "Search and Destroy" by The Stooges. The ad shows off the innovation in the 2017 A4 model, drawing a parallel between today's tech superheros and emerging punk in the '70s. [Adweek] (3/16), [Luxury Daily] (3/15) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Agency Insider [Agencies pick up ad tech talent from struggling tech firms] The tech industry is experiencing a slowdown in growth, while agencies are capitalizing on the talent from that sector who are seeking to use their skills elsewhere. "We are seeing an uptick in talent coming in from the ad tech side maybe because they are beginning to realize that the grass is not always greener on the other side," Starcom's Amanda Richman said. [Digiday.com] (3/20) Share: [LinkedIn][Twitter][Facebook][Google+][Email] [Why agencies shouldn't annoy consumers with bad ads] Advertisers should stop deliberately creating bad ads that may get consumers' attention because they're annoying, OgilvyOne Sydney's Rob Morrison advises. It may be hard to get clients to buy into great concepts, but deliberately aiming in the opposite direction shouldn't be an option. "The industry has a poor reputation already. The last thing we should be doing is adding to the vitriol already out there," he states. [AdNews (Australia)] (3/21) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Agency News [How diverse are advertising companies?] Diversity is impossible to measure across advertising as agencies don't monitor or disclose the same metrics. This piece takes a look at how diverse the major ad companies are and what they are doing to improve the situation. [The Wall Street Journal (tiered subscription model)] (3/18) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Media & Technology Trends [Google provides best ROI in digital ads, marketers say] [Google logo] (Georges Gobet/AFP/Getty Images) Over half of advertisers and marketers are spending a fifth or more of their budgets on digital, per RBC Capital Markets and Ad Age. Those surveyed said Google gave the highest return-on-investment, followed by Facebook. [Advertising Age (tiered subscription model)] (3/17) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Association News [Join the Livestream Event -- Transformation 2016] The 4A's is partnering with Livestream to bring 4A's Transformation 2016 to you March 22-24. This is an opportunity to take part in Transformation if you can't make it to Miami or if you simply want to get a group of colleagues together in the office to watch our sessions. At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas. These days, the only constant in media and advertising is change. Staying ahead of the latest media platforms, creative innovations, digital trends, measurement tools, data solutions and ad technology can be daunting, and finding ways to tackle our industry's challenges is crucial. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- you'll hear inspiring thought leadership and gain practical ways of navigating today's complex world. [Register now]! Share: [LinkedIn][Twitter][Facebook][Google+][Email] [The Weapons of Creative Leadership Series -- A Must For Creatives!] [Charles Day] Charles Day This BRAND NEW 4A's thought leadership series on the Weapons of Creative Leadership will be hosted by Charles Day, along with top creative leaders, including Madonna Badger, John Boiler and Avery Baker. The webinar series is designed especially for creatives offering content that will dig into the behaviors, practices and mindsets of exceptional creative leaders. [Learn more and register now]! Share: [LinkedIn][Twitter][Facebook][Google+][Email] Hot Topics - [Lowe's, BBDO switch things up with humorous push] Advertising Age (tiered subscription model) - [Hudson Rouge shows how Ford's Lincoln makes driving easier] MediaPost Communications - [Heineken, Publicis prank soccer fan] Adweek - [Miller Lite shows serious side in new push] Advertising Age (tiered subscription model) - [DDB Chicago, Capital One launch a star-studded road trip] Adweek SmartQuote Too many people are quick to dream big, but slow to act on it." -- Edmond Mbiaka, writer Share: [LinkedIn][Twitter][Facebook][Google+][Email] Learn more about 4A's -> [Homepage] | [Upcoming Events] | [4A's Career Center] | [4A's Bookstore] Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. 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