Doner helps small businesses for the UPS Store

Doner helps small businesses for the UPS Store | Deutsch L.A., Target launch holiday push with TV ads, in-store events, Snapchat | The Richards Group celebrates young adulthood for Abercrombie & Fitch Created for {EMAIL} | [Web Version]( ADVERTISEMENT October 23, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Doner helps small businesses for the UPS Store]( Doner's new campaign for the UPS Store features a character called Mr. Closer, who gives advice to two real small businesses on how to close sales. The multichannel push includes online display, social, pre-roll video and a mention in cable ads. [MediaPost Communications]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( What’s trending in Marketing & Advertising? SmartBrief editors have analyzed the topics currently trending across marketing and advertising. Stay ahead of Q4 and get the 10 top-clicked news stories so far in 2017. [View topics](. ADVERTISEMENT [] Creative [] [Deutsch L.A., Target launch holiday push with TV ads, in-store events, Snapchat]( Deutsch L.A., Target launch holiday push with TV ads, in-store events, Snapchat (Scott Olson/Getty Images) Deutsch Los Angeles' inclusive holiday push for Target, "Together's the Joy," features 10 TV ads in English and Spanish and custom-created content with Snapchat, PopSugar and the NFL. The campaign also includes in-store experiences, such as "Star Wars" events and Lego Santa Claus photo opportunities. [Ad Age]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [The Richards Group celebrates young adulthood for Abercrombie & Fitch]( The Richards Group's new campaign for Abercrombie & Fitch portrays the pivotal moments in the maturing lives of its core audience -- young adults ages 21 to 24. "This is the Time" includes ads across national TV, social media, Snapchat TV and cinema, as well as pop-up shops and tie-ins with music events, Spotify and Pandora. [Adweek]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [Why brands should be less vain]( Advertisers should take a cue from the characteristic they probably like the most about other people -- the fact that they're not completely self-absorbed -- and stop talking so much about their brand, writes Ogilvy & Mather's John Long. Brands "need to talk about something besides themselves that's relevant to their customers in an entertaining or provocative way," he writes. [The Drum (Scotland)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Gallop's statement leads to flurry of sexual harassment, assault stories]( Cindy Gallop, diversity advocate and founder of IfWeRanTheWorld, issued a Facebook statement last week that called on people in the advertising industry to speak up about their experiences of sexual harassment and assault, and to name their abusers. Gallop reports that she has received a plethora of messages, most speaking out on the condition of anonymity, "telling truly appalling stories from women, and a few men who want to see justice done, from our industry all around the world." [Ad Age]( (10/20), [Campaign US (free registration)]( (10/19) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Campbell Soup Co. reviews worldwide media business]( Campbell Soup Co. reviews worldwide media business (David McNew/Getty Images) The Campbell Soup Co. has put its global media business up for review, seeking to be "both more effective and efficient with a more streamlined approach," a company spokesperson said. MEC is the incumbent, and the brand invested $93 million in US measured media in the first six months of this year, and slightly more than $164 million in 2016, Kantar Media reports. [Adweek]( (10/20), [MediaPost Communications]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Report: Online video ad market to reach $135B in 2017]( Digital video advertising in the US is predicted to become a $135 billion industry in 2017, Magisto reports. Sixty percent of survey respondents said they invest over 25% of their marketing budgets on video, more than 50% are creating weekly video content, and 26% are making videos every day. [Forbes]( (10/18), [Marketing Dive]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [How To Enact Real Change That Leaves You With A Positive Legacy]( How To Enact Real Change That Leaves You With A Positive Legacy (4A's) In this "The Intrapreneur's Toolkit" series webinar, we will run through how to hone your pitch, identify the right stakeholders and take your idea through implementation in order to strengthen your agency's impact and open new professional doors for yourself. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Free Webinar -- Video's Biggest Challenges: Ad Experience & Measurement]( Free Webinar -- Video's Biggest Challenges: Ad Experience & Measurement Rothwell (4A's) Based on research by the FreeWheel Council for Premium Video (FWC), agencies and marketers believe that the two biggest challenges facing the video industry today are improving the ad experience and solving for cross-screen measurement. In this webinar, the FWC will present insights from surveys and interviews conducted with agency, brand and other industry leaders on the dynamics of the video ad experience and the impact that measurement is having on cross-screen investment, and it will provide perspective on how we can move forward together as an industry. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Havas imagines the silly consequences of there only being one choice for Tulo]( Adweek [] - [David Miami, Burger King bully high-school junior, Whopper Jr.]( Fortune [] - [Deutsch L.A., Volkswagen drive nostalgia with vintage music, vehicles]( Ad Age [] - [GS&P, Ferrell urge device-free family dinners]( The Drum (Scotland) [] - [Sid Lee, Rethink Breast Cancer use social, chatbot to educate]( The Drum (Scotland) [] [] Almost all absurdity of conduct arises from the imitation of those whom we cannot resemble. 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