Mother, Figs spotlight the Team USA medical team

Mother, Figs spotlight the Team USA medical team | Dentsu Creative taps Ronny Chieng to tout Ratio | Humanaut, Blueair show "Air Designed for a Better Life" Created for {EMAIL} | [Web Version]( July 19, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mother, Figs spotlight the Team USA medical team]( [Mother, Figs spotlight the Team USA medical team]( (Figs Scrubs/YouTube) Mother created an "Anatomy of a Champion" campaign for medical apparel brand Figs, which is anchored by a 60-second spot showing the Team USA medical team coming to the aid of Olympics and Paralympics athletes. The ad is set to a version of "Heads, Shoulders, Knees and Toes" and ends with the copy, "It takes heart to build bodies that break records". Full Story: [Shots (UK)]( (7/18), [MediaPost Communications (free registration)]( (7/18), [Ad Age (tiered subscription model)]( (7/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Dentsu Creative taps Ronny Chieng to tout Ratio]( Actor Ronny Chieng stars in a series of humorous spots from Dentsu Creative for General Mill's Ratio protein brand, which are running across digital and paid social. One ad shows Chieng saving an office worker from her boss and the afternoon slump, while another shows him rescuing a man about to eat last night's dinner for breakfast. Full Story: [Ad Age (tiered subscription model)]( (7/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Humanaut, Blueair show "Air Designed for a Better Life"]( [Humanaut, Blueair show "Air Designed for a Better Life"]( (Blueair Global/YouTube) Humanaut's "Air Designed for a Better Life" campaign for Blueair features a 30-second spot showing the brand's air purifier remove dust, pet hair and cooking odors from the air in people's homes. The push focuses on the "emotional and physical benefits of breathing clean air," says Bethany Maxfield, creative director at Humanaut. 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