15 years after the worst rebrand in history, Tropicana is trying again

The viral 'Human Intelligence' logo trend is a glorious rebuttal of AI art Created for {EMAIL} | [Web Version]( July 18, 2024 CONNECT WITH CREATIVE BLOQ  [Facebook]( [X]( [Instagram]( [Creative Bloq]( Art and design inspiration [SIGN UP]( ⋅ [WEBSITE](   Today's Top Story [] [15 years after the worst rebrand in history, Tropicana is trying again]( (Tropicana Brands) [15 years after the worst rebrand in history, Tropicana is trying again]( Tropicana's 2009 rebrand was so bad it cost $100m in lost sales and was dropped in under a year. You might think that would put it off rebranding forever, but it's just revealed a new logo and packaging. Has it learned from past mistakes? [Read More]( [] Did Tropicana get it right this time? [Vote]( [Yes.]( [Vote]( [No.]( [] The Internet Loves [] [The viral 'Human Intelligence' logo trend is a glorious rebuttal of AI art]( (Various via Instagram) [The viral 'Human Intelligence' logo trend is a glorious rebuttal of AI art]( 'Created with Human Intelligence' began as single artist's doodled logo design. It's since been replicated all over social media by creatives from different disciplines, showcasing a rich variety of artistic styles. [Read More]( [] [Deadpool & Wolverine x Heinz is the most bizarre collab I've ever seen]( (Heinz) [Deadpool & Wolverine x Heinz is the most bizarre collab I've ever seen]( Deadpool and Wolverine. They go together like Ketchup and mustard – or at least Heinz seems to think so. The condiment brand has teased a set of custom sauce collectables in a delightfully on-the-nose parody trailer. [Read More]( [] You Might Have Missed [] [I love the subtle design detail in the new Brooklyn Nets logo]( (Brooklyn Nets) [I love the subtle design detail in the new Brooklyn Nets logo]( Basketball team the Brooklyn Nets have unveiled a new logo, and gauging by fan reactions it's safe to say it's a slam dunk. The new secondary logo design features "nods to Brooklyn’s unique style". [Read More]( [] Inspiration [] [What brands can learn from Coca-Cola's Olympic hugging can design]( (Coca-Cola) [What brands can learn from Coca-Cola's Olympic hugging can design]( The new Paris Olympics can design unveiled by Coca-Cola this week is the latest example from a company that has long been a champion of unity and togetherness in its brand messaging. Designit strategy director Kathryn Orr discusses its success. [Read More]( [Sign Up]( | [Update Profile]( | [Unsubscribe]( [Privacy Policy]( | [Cookies Policy]( | [Terms and Conditions]( CONTACT US: [FEEDBACK](mailto:creativebloq@smartbrief.com) | [ADVERTISE]( [Future]( © Future Publishing Limited. Reg No. 2008885 England. Quay House, The Ambury, Bath BA1 1UA.