Audible taps GroupM's WinDOOH for largest AR OOH push

Gut L.A. shows Dashers "Can't Help Helping" | Audible taps GroupM's WinDOOH for largest AR OOH push | MullenLowe, Knorr unveil "Fast Food Remix" with Ludacris Created for {EMAIL} | [Web Version]( July 18, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Gut L.A. shows Dashers "Can't Help Helping"]( [Gut L.A. shows Dashers "Can't Help Helping"]( (Gut Los Angeles/Instagram) Gut Los Angeles, with Superette, DoorDash's in-house creative team, unveiled a Hispanic-focused "Can't Help Helping" campaign, which is running in English and Spanish across over-the-top TV and social media. A 60-second spot tells the story of Ernesto, a "Dasher" whose day is filled not just with work but by helping out family and friends, as copy reads, "Your door to the flexibility you need." Full Story: [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( We make work, work. You don't know what we do, but you'd know if we didn't do it. From automating order generation to AI-powered document processing, and everything in between. [Learn more about our solutions »]( ADVERTISEMENT: [] Creative [] [Audible taps GroupM's WinDOOH for largest AR OOH push]( Audible is touting its content with a global out-of-home campaign that uses GroupM's WinDOOH technology to create augmented reality experiences on 12 billboards in Canada, the US and UK. The interactive elements in the billboards can be viewed without mobile devices and the push, described by the brand as the largest AR effort, was created by Fold7, GroupM OOH, Wavemaker and DOOH.com. Full Story: [MediaPost Communications (free registration)]( (7/17), [Marketing Dive]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [MullenLowe, Knorr unveil "Fast Food Remix" with Ludacris]( [MullenLowe, Knorr unveil "Fast Food Remix" with Ludacris]( (Knorr US/Instagram) MullenLowe Global tapped Ludacris for Knorr in a "Fast Food Remix" campaign that shows the rapper encouraging people to use the brand to create flavorsome meals at home instead of ordering in. A short film, running across social, shows Ludacris remixing "The Choice Is Yours" by the Black Sheep, with new lyrics explaining how to make his very own "Lemon Pepper Chicken Cutlets." Full Story: [DesignRush]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders on how humor in ads is evolving]( Agency leaders talk about the rise of quirky comedy in advertising, spurred by social media and Generation Z, and how comedic creative is changing. "Finding insightful truths about common shared experience is what makes something funny and that to me has not changed," says Mischief's Kevin Mulroy. Party Land's Natalia Fredericks adds, "Humor in advertising is evolving to be more niche, and TikTok is a part of that." Full Story: [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How WPP is managing creativity and AI]( Mark Read and Rob Reilly, CEO and global chief creative officer, respectively, at WPP, talk about prioritizing creativity and how the holding company is using generative AI. "[M]any great ideas are not necessarily created by AI, but they're born with some of the inputs and some of the insights we gather from it," Reilly says. Full Story: [Adweek]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Brian Lesser rejoins GroupM as global CEO]( [Brian Lesser rejoins GroupM as global CEO]( Lesser (GroupM) Brian Lesser is departing his role as CEO and chairman of InfoSum to return to GroupM as global CEO, succeeding Christian Juhl, who is shifting to a new WPP position as president of corporate development. "Brian not only knows GroupM inside-out, but also has a strong vision for the future of the business. We are delighted to welcome him back to WPP," said WPP CEO Mark Read. 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