How Fitzco, Ogilvy are embedding inclusivity

TBWA\MAL, Apple tout Safari privacy with "Flock" | Fig says "Regret Less" with Viator | GS&P shows a woman committing to herself with Oura Created for {EMAIL} | [Web Version]( July 17, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [TBWA\MAL, Apple tout Safari privacy with "Flock"]( [TBWA\MAL, Apple tout Safari privacy with "Flock"]( (Apple/YouTube) TBWA/Media Arts Lab created a two-minute "Flock" spot for Apple that portrays the constant attack on browsing data as a flock of flying surveillance cameras, spying on people across the world until they switch to Safari on their iPhones and the flock explodes. The spot is running across TV, social, YouTube and cinemas, supported by "disruptive" digital ads as users browse online. Full Story: [Muse by Clio]( (7/16), [Ad Age (tiered subscription model)]( (7/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Fig says "Regret Less" with Viator]( [Fig says "Regret Less" with Viator]( (Viator/YouTube) Fig's campaign for TripAdvisor's online travel marketplace Viator features a humorous 30-second spot showing two men hanging over a cliff as an angry goat attempts to dislodge them and both lament not using the brand's app to better plan their vacation. Another spot shows a [couple on a nightmare bus tour]( of London, and the campaign carries the tagline, "Regret less. Do more with Viator." Full Story: [Muse by Clio]( (7/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [GS&P shows a woman committing to herself with Oura]( [GS&P shows a woman committing to herself with Oura]( (Oura/YouTube) Goodby Silverstein & Partners' 60-second spot for Oura features a woman committing to her body by saying marriage vows to herself before placing the brand's ring on her finger. "Today, we're all guilty of ignoring what our body is telling us, so making a commitment to listening to and trusting your body is such a simple, but powerful message," said GS&P's Margaret Johnson. MediaHub directed the media buys, which include debuting on NBC at the start of the Summer Olympics, with 30 airings during the Games. Full Story: [MediaPost Communications (free registration)]( (7/16), [ShootOnline (free content)]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How Fitzco, Ogilvy are embedding inclusivity]( Ogilvy and Fitzco are examples of agencies prioritizing diversity, equity and inclusion, with the former's Modern Exchange program connecting employees across the globe to learn from each other and exchange ideas. Fitzco created an Creative Inclusion Panel, which enables employees to evaluate creative work to ensure it meets inclusivity standards. Full Story: [Adweek]( (7/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [What B2B marketers want from agencies]( Business-to-business marketers want agency partners that are empathetic and while 59% are happy with their agency, 41% want more from the partnership with the top improvement cited as a better understanding of their industry, according to research by Triptent. B2B agency leaders discuss the findings, with Brownstein Group's Erin Allsman noting, "While the tangible outcomes and business intelligence may be more obvious measures, our clients also appreciate intangibles such as listening skills, empathy, organizational skills and the ability to be calm under pressure." 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Full Story: [Ad Age (tiered subscription model)]( (7/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Brandtech Group teams with AI artists to educate, collaborate]( Campaign US (tiered subscription model) (7/16) [] - [Omnicom's Q2 organic growth reaches 5.2%]( MediaPost Communications (free registration) (7/16) [] Media & Technology Trends [] - [Facebook uses AI to sum up comments]( Social Media Today (7/16) [] - [Haiper 1.5 joins the generative AI video race]( VentureBeat (7/16) [] - [Instagram Reels can now feature up to 20 audio tracks]( TechCrunch (tiered subscription model) (7/16) [] 4A's News [] [4A's Standard for "Agency Operations & Business Transformation"]( [4A's Standard for "Agency Operations & Business Transformation"]( (4A's) The 4A's Agency Operations and Business Transformation (AOBT) Roundtable, composed of experts from member agencies of all sizes, from holding companies to independents, has dedicated the past year to developing the [AOBT Standard](, the first playbook for AOBT agency professionals. The AOBT Standard offers a unified understanding and applicable guidance to navigate today's market dynamics, including but not limited to: - Capacity & Resource Management - Operations & Financial Stewardship - Change Management for Agency Operations - Technology Investment, Management, Adoption & AI - Macro Scope of Work Management - Business Intelligence Get the [4A's Standard here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [The State of Generative AI Inside US Agencies, 2024]( [The State of Generative AI Inside US Agencies, 2024]( (4A's) The latest generative AI survey report from Forrester and the 4A's examines insights about adoption, objectives, use cases, benefits and barriers to help understand the state of generative AI inside US agencies. Learn what other agencies are doing and how you can apply the findings to your agency's generative AI implementation journey. [Download the report](. 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