Agency leaders on navigating generative AI

Carmichael Lynch toasts the everyday for Korbel | TBWA\MAL, Apple salute Musica Mexicana | Dumb Draper plays up Not Celebrity Vodka Created for {EMAIL} | [Web Version]( July 15, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Carmichael Lynch toasts the everyday for Korbel]( [Carmichael Lynch toasts the everyday for Korbel]( (Korbel/YouTube) Carmichael Lynch's debut campaign for Korbel shows that the champagne isn't just for fancy or special occasions, and is running across linear TV before expanding to streaming, social and digital. A 30-second spot inserts the "clink, clink" sound of toasting champagne flutes into the everyday moments that bring people together. Full Story: [Adweek]( (7/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [TBWA\MAL, Apple salute Musica Mexicana]( [TBWA\MAL, Apple salute Musica Mexicana]( (Apple/YouTube) TBWA\Media Arts Lab LATAM created a 13-minute "Shot on iPhone" film for Apple, which follows Musica Mexicana artist Ivan Cornejo on a fantastical creative journey with the mermaid, devil and fish characters from the Mexican game, Loteria. The film is running across social, digital and TV in the US and Mexico. Full Story: [Ad Age (tiered subscription model)]( (7/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dumb Draper plays up Not Celebrity Vodka]( [Dumb Draper plays up Not Celebrity Vodka]( "Nurse" by Dump Draper for Not Celebrity Vodka (Not Celebrity Vodka/YouTube) There are no famous faces in Dumb Draper's campaign for Not Celebrity Vodka, but a plumber and a nurse are thrust into the limelight in two humorous 30-second spots. One of the ads shows a [plumber being bombarded by paparazzi]( as he arrives home, revealing that he'll be drinking Not Celebrity Vodka to relax after work. Full Story: [DesignRush]( (7/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [FCB Chicago's Marc Wilson on inclusive advertising]( Representation isn't enough to make advertising inclusive, cultural resonance and relevance also are vital, writes Marc Wilson, executive vice president and executive director of strategic inclusion at FCB Chicago. "Inclusion is not simply seeing yourself mirrored back to you in an ad. It's about the premise, values and insights guiding the work that resonate on a much deeper level," Wilson writes. Full Story: [Campaign US (tiered subscription model)]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency leaders on navigating generative AI]( Leaders from McCann Worldgroup, Razorfish and Assembly discuss how their agencies are navigating generative AI challenges such as hallucinations, data security, biases and platform safety. "There's so many ad platforms out there. Everything is AI now. Is it really? Trying to vet that up front and being thoughtful to that, that's something we spend a lot of time with," says Assembly's Tim Lippa. Full Story: [Digiday (tiered subscription model)]( (7/14) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Toygar Bazarkaya exits as CCO of 22Squared]( 22Squared and Chief Creative Officer Toygar Bazarkaya are parting ways, just one month after the departure of CEO Erica Hoholick and a bit more than a year after Bazarkaya joined the agency. "At 22Squared, we are committed to evolving in ways that best serve our clients and position the agency for growth. As part of that mission, we are changing our leadership structure," said an agency statement. Full Story: [Ad Age (tiered subscription model)]( (7/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Pinterest adds AI-generated backgrounds for product images]( Social Media Today (7/14) [] - [Report: Google close to buying security startup Wiz for $23B]( The Verge (7/15) [] - [Metaverse spending to triple by 2028]( eMarketer (7/12) [] 4A's News [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. [Download Chapters 1 to 3 now](! 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