W+K N.Y., Delta "Keep Climbing" with Team USA

W+K N.Y., Delta "Keep Climbing" with Team USA | Le Truc gets silly to show Pop-Tarts are "Crazy Good" | Hugo Collective, Ogilvy unveil Total Wireless rebrand Created for {EMAIL} | [Web Version]( July 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K N.Y., Delta "Keep Climbing" with Team USA]( [W+K N.Y., Delta "Keep Climbing" with Team USA]( (Delta/YouTube) Wieden+Kennedy New York's Olympics and Paralympic campaign for Delta Air Lines, "Keep Climbing," showcases Team USA athletes and is running across TV, digital, social and out of home. One 60-second spot, "You Get You There," focuses on the dedication and training of Derek Loccident, who's competing in the long jump at the Paralympic Games. Full Story: [Shots (UK)]( (7/11), [MediaPost Communications (free registration)]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Le Truc gets silly to show Pop-Tarts are "Crazy Good"]( [Le Truc gets silly to show Pop-Tarts are "Crazy Good"]( (Pop-Tarts/YouTube) Le Truc created a series of quirky 15-second spots for Pop-Tarts that carry the "Crazy Good" tagline. One ad shows a girl getting on a school bus that's driven by a Pop-Tart while another shows two Pop-Tarts trapezing into a giant ball of ice cream to make the perfect ice-cream sandwich. Full Story: [Muse by Clio]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Hugo Collective, Ogilvy unveil Total Wireless rebrand]( [Hugo Collective, Ogilvy unveil Total Wireless rebrand]( (Total Wireless/Business Wire) Hugo Collective rebranded Total by Verizon as Total Wireless, unveiling a new logo setting the brand name in a red circle. The rebrand includes a new color palette featuring a proprietary teal shade, complemented by blues and yellows, which will appear in ads and store signage to catch the eye of multicultural consumers. A campaign from Ogilvy, including Spanish-language spots, reveals the new look and is running across linear and connected TV, out of home and social, including influencer collaborations. Full Story: [Adweek]( (7/11), [Marketing Dive]( (7/11), [Ad Age (tiered subscription model)]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [The Martin Agency's Anne Marie Hite talks favorite work]( Anne Marie Hite, group creative director at The Martin Agency, talks about creative inspirations and favorite work. Hite explains why reworking "Old MacDonald" to salute female farmers for Land O'Lakes was one of her favorite projects and why she was inspired by a Nike Women's campaign. Full Story: [Muse by Clio]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Tinder reversed declining revenue with Mischief]( Stephanie Danzi, senior vice president of global marketing at Tinder, and Jeff McCrory, chief strategy officer and partner at Mischief @ No Fixed Address, talk about how the award-winning "It Starts With a Swipe" campaign changed brand perception and increased revenue by 11% during last year's third quarter. "It's impossible to overstate how important this was," Danzi says of how the push reversed revenue declines, adding that the brand has "just warmed up our marketing muscle." 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Full Story: [MediaPost Communications (free registration)]( (7/11), [Adweek]( (7/11), [Ad Age (tiered subscription model)]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [American Signature Furniture awards creative, media to Colle McVoy]( Adweek (7/10) [] - [WPP joins AstraZeneca's creative lineup for oncology]( Ad Age (tiered subscription model) (7/10) [] Media & Technology Trends [] - [Patronus AI counteracts hallucinations with Lynx]( VentureBeat (7/11) [] - [YouTube Shorts unveils new creative features]( Social Media Today (7/11) [] - [Meta opens up VR chat to children]( MediaPost Communications (free registration) (7/11) [] 4A's News [] [The State of Generative AI Inside US Agencies, 2024]( [The State of Generative AI Inside US Agencies, 2024]( (4A's) The latest generative AI survey report from Forrester and the 4A's examines insights about adoption, objectives, use cases, benefits and barriers to help understand the state of generative AI inside US agencies. 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