Agencies get inventive with summer perks

Adam&eveDDB depicts Rosie the Riveter as a gig worker | Superdigital, Microsoft's AI help artist set world record | BBH USA, Samsung Galaxy AI open the world Created for {EMAIL} | [Web Version]( July 11, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Adam&eveDDB depicts Rosie the Riveter as a gig worker]( [Adam&eveDDB depicts Rosie the Riveter as a gig worker]( (Careers Built To Last/YouTube) Adam&eveDDB's 90-second "Built to Last" spot for BlueForge Alliance reimagines Rosie the Riveter as an undervalued and stressed gig worker until she stumbles across a maritime manufacturing opportunity as copy reads, "Get a gig that's built to last." The campaign is running across connected TV, digital, online video and social media. Full Story: [Ad Age (tiered subscription model)]( (7/10), [The Drum (free registration)]( (7/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Superdigital, Microsoft's AI help artist set world record]( [Superdigital, Microsoft's AI help artist set world record]( (Cole Newman/TikTok) Superdigital's campaign for Microsoft shows artist Cole Newman using Windows 11's Copilot to help him break the Guinness World Record for the "World's Largest Dripping Pendulum Painting" -- a journey documented through social videos. Superdigital's John Tringl says, "Illustrating how AI can help artists achieve, without replacing the humanity of their craft was at the forefront of every piece of this campaign and the end result was something everyone was really proud of." Full Story: [Adweek]( (7/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBH USA, Samsung Galaxy AI open the world]( [BBH USA, Samsung Galaxy AI open the world]( (Samsung/YouTube) BBH USA created a two-minute "The Next Big Thing is You" spot for Samsung, which shows a teenage skateboarder joining in games with other young people who speak different languages, using Galaxy AI to translate the phrase, "Can I Kick It?" The global campaign is running across TV and digital. Full Story: [The Drum (free registration)]( (7/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Doremus+Co's Sarah Lent on what brings order to work]( Sarah Lent, global president at Doremus+Co, talks about how using her color-coding calendar system brings calm to her busy work days. "The system totally transformed my wellbeing and shifted my mindset. I like how it helps create structure and builds in some guidelines," Lent says. Full Story: [Adweek]( (7/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agencies get inventive with summer perks]( Ewan Larkin explores how nine agencies are helping their employees to relax this summer, such as Proof Advertising's "Liberation Lakehouse" -- a watersports haven for staff and their families. In another example, Connelly Partners runs a CP Abroad program that pays for staff and their families to travel and work from offices in Dublin, Vancouver and Boston. Full Story: [Ad Age (tiered subscription model)]( (7/11) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [ArtBotAI rolled out by Omnicom]( Omnicom unveiled ArtBotAI, a generative AI platform to enable clients to scale and optimize creative content that's powered by the holding company's Omni system. "There's never been a core product that could integrate [clients'] creative assets, templates, martech, adtech, AI, and first- and third-party data. ArtBotAI replaces a messy ecosystem," says Paolo Yuvienco, Omnicom's chief technology officer. 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