How VML, Oreo drove sales, engagement with "Codes"

Atlantic N.Y., Change the Ref say "Save Us From the USA" | W+K, Coffee-Mate show "The Ultimate Coffee Lover" | Ogilvy spotlights the peace of an IKEA bedroom Created for {EMAIL} | [Web Version]( July 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Atlantic N.Y., Change the Ref say "Save Us From the USA"]( [Atlantic N.Y., Change the Ref say "Save Us From the USA"]( (Change the Ref/YouTube) Atlantic New York, with Stream and Tough Guy, created a "Save Us From the USA" spot for Change the Ref, which features images of children before copy explains that the US seems disinterested in saving them from their number one threat -- gun violence. The spot, along with out-of-home and social ads, asks viewers in Canada, England, France, Portugal and Spain to "Consider adopting an American child." Full Story: [Muse by Clio]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [W+K, Coffee-Mate show "The Ultimate Coffee Lover"]( [W+K, Coffee-Mate show "The Ultimate Coffee Lover"]( (Coffee-Mate/YouTube) Wieden+Kennedy New York created a 60-second "The Ultimate Coffee Lover" spot for Coffee-Mate that features a narrator trying to talk about the brand's love of coffee, but being interrupted by a succession of coffee-obsessed consumers, from an intrepid coffee tourist to a vampire, a yeti and even God. The push, with media managed by OpenMind, is running across TV, online media and social out-of-home media, with versions for Hispanic consumers from Casanova McCann. Full Story: [Ad Age (tiered subscription model)]( (7/8), [Muse by Clio]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ogilvy spotlights the peace of an IKEA bedroom]( [Ogilvy spotlights the peace of an IKEA bedroom]( (IKEA USA/Instagram) Ogilvy created a "Complete Sleep" campaign for IKEA US, which features a 3D billboard in Times Square, running a 15-minute video set in a branded bedroom. A "The Place to Be" spot, running across TV, social and digital, shows a young woman being bombarded by messages and notifications, amplified by crowds of people at her windows, before she shuts her curtains and relaxes in peace in her IKEA bedroom. Full Story: [Campaign US (tiered subscription model)]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Digitas' Danisha Lomax: Black voices need to shape AI]( The theory of Afrocentricity must inform the development of generative AI to ensure the information and content it produces is inclusive, and that means ensuring the Black community has influence, writes Danisha Lomax, head of client inclusivity and impact at Digitas North America. "As advertising helps shape culture, we need to look inward first to recruit this task force to guide representation in the way of AI," Lomax writes. Full Story: [Campaign US (tiered subscription model)]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How VML, Oreo drove sales, engagement with "Codes"]( [How VML, Oreo drove sales, engagement with "Codes"]( Explainer for the "Oreo Codes" campaign from VML (VML/YouTube) VML's Christina Ryan and Oreo's Michelle Deignan talk about how they created the award-winning "Oreo Codes" campaign, which reversed declining sales and drove a 230% increase in engagement on social media. "The idea needs to be rooted in that cultural insight and have that 'no-brainer' connectivity with the brand," Ryan says about the campaign's use of scannable technology. Full Story: [Adweek]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( FREE EBOOKS AND RESOURCES Free eBooks and resources brought to you by our sponsors - [2024 AI Outlook: Ten Predictions]( - [ITPro Today 2024 IT Salary Survey Report]( - [How AI Prompt Engineering Empowers IT]( - [8 Hot AI Stats from InformationWeek Research]( [] Agency News [] [Nice&frank wins US creative lead for Häagen-Dazs]( Nice&frank won US creative lead for Häagen-Dazs following a review, replacing incumbent Cartwright, which didn't participate. The agency is charged with creating the brand's first national Super Bowl campaign. 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[LinkedIn]( [X]( [Facebook]( [Email]( [] [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( [GenAI Blueprint: A Comprehensive Guide to Agency GenAI]( (4A's) Whether your agency is just beginning to explore generative AI or already integrating it into your workflows, [this 4A's guide]( provides valuable insights and practical strategies to support agencies in driving business growth, innovation and delivering unparalleled value to their clients. [Download Chapters 1 to 3 now](! [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I sing this morning: Hello, hello. / I proclaim the bright day of the soul. 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