How advertising can show corporate allyship beyond Pride

Quality Meats, GetYourGuide travel with NFL, NBA stars | DDB Paris salutes 50 years of the Volkswagen Golf | Culture Brands, Hyundai target Black audience Created for {EMAIL} | [Web Version]( July 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Quality Meats, GetYourGuide travel with NFL, NBA stars]( [Quality Meats, GetYourGuide travel with NFL, NBA stars]( "Offseason in Rome with Justin Jefferson" (GetYourGuide/YouTube) Quality Meats created two short films for GetYourGuide, which follow the NFL's Justin Jefferson and NBA's Kyle Kuzma as they visit Italy and France, respectively, and use the brand's app to get the most from their traveling experience. The push also features 15- and 30-second ads running across connected TV, streaming platforms, social media and digital. Full Story: [Ad Age (tiered subscription model)]( (7/8) [LinkedIn]( [X]( [Facebook]( [Email]( [Our sustainability progress, ambitions, and targets.]( Collaboration with our customers, suppliers, and other stakeholders is at the heart of our holistic approach to sustainability. Our [Sustainability Report FY23]( describes the progress we made in five interdependent areas: food systems, circularity, climate, nature, and social sustainability. [Download now]( ADVERTISEMENT: [] Creative [] [DDB Paris salutes 50 years of the Volkswagen Golf]( [DDB Paris salutes 50 years of the Volkswagen Golf]( (Volkswagen/YouTube) DDB Paris is celebrating the 50th anniversary of the Volkswagen Golf with a short film that shows a woman's love affair with the car, from young adulthood through to teaching her own children to drive. The "Made by life. Made for life" spot is set to Green Day's "Good Riddance." Full Story: [DesignRush]( (7/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Culture Brands, Hyundai target Black audience]( [Culture Brands, Hyundai target Black audience]( (Hyundai USA/YouTube) Culture Brands is touting the 2025 Hyundai Tucson Hybrid with a 30-second "Everyone's Outside" spot that focuses on the Black community, and includes a track licensed from Phony Ppl in New York City. The ad is running across TV and digital, supported by influencer collaborations and branded content partnerships. Full Story: [MediaPost Communications (free registration)]( (7/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How advertising can show corporate allyship beyond Pride]( John Daniel McCourt, vice president of social impact at Weber Shandwick, offers five tips on how brands and agencies can show true corporate allyship to the LGBTQ+ community that goes beyond Pride Month. Among those tips, McCourt writes, "Start with the goal of addressing the real issues facing LGBTQ+ people today, identify creative ways to help, and apply that to your organization's unique positioning and ability to drive impact." Full Story: [Adweek]( (7/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cannes Lions stages dominated by men]( Nearly 70% of the agency representatives who accepted awards on stage at Cannes Lions were men, per an analysis by Alltold, which, to some, is evidence of the industry's gender imbalance. "According to the 4A's Diversity survey -- we are seeing an increase in female representation overall, accounting for 61.22% of all surveyed last year," said Marla Kaplowitz, CEO and president of the 4A's, adding, "The industry is continuing to make inroads in diversifying the talent mix but we can always do better." 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