Media agency pros on how AI will affect the industry

Ogilvy's "Michael CeraVe" wins Social Grand Prix | Gut Sao Paulo's "Handshake Hunt" wins Media Grand Prix | McCann Poland, Mastercard win Creative Data Grand Prix Created for {EMAIL} | [Web Version]( June 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy's "Michael CeraVe" wins Social Grand Prix]( Ogilvy PR New York's "Michael CeraVe" campaign won the Social & Influencer Grand Prix at Cannes Lions. Among US Gold Lions winners were Area 23's "Magnetic Stories" for Siemens Healthineers in the Creative Data category, FCB New York's "Spreadbeats" for Spotify and Wieden+Kennedy's "DoorDash-All-The-Ads" in the Direct category and FCB Chicago's "Banned Book Club" for Digital Public Library of America in the Media category. Full Story: [Campaign US (tiered subscription model)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Gut Sao Paulo's "Handshake Hunt" wins Media Grand Prix]( Ad Age (tiered subscription model) (6/19) [] - [McCann Poland, Mastercard win Creative Data Grand Prix]( Ad Age (tiered subscription model) (6/19) [] - [David Madrid, JCDecaux win Creative B2B Grand Prix]( Ad Age (tiered subscription model) (6/19) [] - [WhatsApp push from Creative X, Modern Arts wins Entertainment Grand Prix]( MediaPost Communications (free registration) (6/19) Elevate Your Omnichannel Advertising Meet up with the Perion team at Cannes to uncover fresh new ways to elevate above the competition, inspire your omnichannel creative strategy and exceed your brand's outcomes at scale. [Request a meeting](. ADVERTISEMENT: [] Creative [] [Mother NY creates "Auntie Whine" for Juneteenth]( [Mother NY creates "Auntie Whine" for Juneteenth]( (Mother New York/Instagram) "Auntie Whine" from Mother New York marked Juneteenth with a limited-edition wine and a Spotify playlist featuring reggae and Jamaican artists, playing off a Caribbean Black dance that involves subtle hip and waist motions. "Whining is both subtle and sensual, just like how your favorite auntie might dance while holding a glass of her favorite wine," says the agency's Penelope Vasquez, who adds that aunties in Black culture "bring fun, personality and warmth to family and community gatherings, many of which happen throughout the summer." Full Story: [The Drum (free registration)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cetaphil, /prompt remind men to use skincare]( [Cetaphil, /prompt remind men to use skincare]( (Cetaphil US/Instagram) Twelvenote and Lippe Taylor's joint agency /prompt created a "Made for Phil" campaign for Cetaphil that's running across social with influencer collaborations to remind men while they're performing "manly" activities to take care of their skin. One humorous ad shows a group of men grilling and laughing in the backyard before applying the brand's moisturizer. Full Story: [Ad Age (tiered subscription model)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [PJ Pereira talks Cannes Lions, favorite work]( PJ Pereira, co-founder and creative chairman of Pereira & O'Dell, talks about Cannes Lions, favorite work and his inspirations. Pereira explains why Apple's "Fuzzy Feelings" is his favorite creative from the last year and talks about why awards shows are vital, noting, "Striving to be one of the best agencies in the world and having your work be competitive sharpens your skills." Full Story: [Shots (UK)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Media agency pros on how AI will affect the industry]( Media agency executives share their thoughts on how AI will affect their roles and the media buying landscape. EssenceMediacom's Jonathan Wilkins says the technology will automate more mundane tasks, allowing media buyers to "become more elevated, focused on steering the AI, moving into 'pre' and 'post' activation activities," while Vanessa Eagle of dentsu X and iProspect explains, "We see AI as a tool to amplify the talents of our people, enhancing work, not replacing it." Full Story: [Campaign US (tiered subscription model)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [5% of US staff laid off by IPG Health]( IPG Health cut 5% of its US staff, affecting around 254 employees, due to the loss of Pfizer's creative account. "The Pfizer consolidation significantly impacted IPG Health, and on top of ongoing market volatility, did necessitate action to realign our staffing to current and future business needs," said an agency spokesperson. Full Story: [Ad Age (tiered subscription model)]( (6/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] - [Snap adds generative AI tools to help create AR Lenses]( Social Media Today (6/18) [] - [Advertisers spend linear TV budgets on CTV]( eMarketer (6/20) [] - [Meta's Reality Labs split into "Metaverse," "Wearables"]( MediaPost Communications (free registration) (6/19) [] 4A's News [] [Federal overtime pay rules: 4A's members-only guidance]( In April, the US Department of Labor announced changes to the minimum salary threshold for overtime compensation for full-time/salaried workers across the United States via a new final rule. The first enforcement deadline starts July 1, 2024! What does this mean for agencies? New compliance burdens and alterations to agency operations and employee compensation. Our new [members-only guidance document]( provides a clear understanding of the federal overtime rule as it applies to advertising agencies. Learn what's included in the rule, recommended compliance strategies for agencies and what legal and political considerations may impact the rollout of any overtime changes. [Get the guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Accelerating the pace of change: AI announcements from OpenAI and Google]( The recent announcements from OpenAI and Google signify an acceleration in the pace of change and the transformation of the advertising landscape with models increasingly becoming multi-modal and agentic. These updates point to a future where AI's role in advertising becomes even more pervasive and impactful. To understand what these announcements mean and learn more about their implications for agencies, [download our latest guidance](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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