FCB, Ogilvy among Grand Prix winners at Cannes

FCB, Ogilvy among Grand Prix winners at Cannes | Gold Lions winners: Ogilvy, Gut, VML, Area 23 | Ore-Ida taps in to "Napoleon Dynamite" for new pants Created for {EMAIL} | [Web Version]( June 18, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB, Ogilvy among Grand Prix winners at Cannes]( [FCB, Ogilvy among Grand Prix winners at Cannes]( FCB Chicago's "The Last Barf Bag" for Dramamine is a Cannes Lions Grand Prix winner (Dramamine/YouTube) FCB Chicago's "The Last Barf Bag" for Dramamine won the Grand Prix at Cannes Lions in the Health & Wellness category, while Ogilvy New York's "Recycle Me" for Coca-Cola won the Grand Prix for Print & Publishing. IPG's Area 23 won the Grand Prix in Pharma for "Magnetic Stories" for Siemens Healthineers. Full Story: [Adweek]( (6/17), [The Drum (free registration)]( (6/17), [Ad Age (tiered subscription model)]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gold Lions winners: Ogilvy, Gut, VML, Area 23]( Winners of Gold Lions at Cannes so far are Ogilvy PR New York for "Michael CeraVe" in Health & Wellness, and Ogilvy New York for Coca-Cola's "Pressed," "Squashed" and "Twisted" as well as Area 23 for "In Transit" (multiple clients) in the Outdoor category. Gut Miami earned three Gold Lions in the Print & Publishing category with VML's "Thanks for Coke-Creating" also winning a Gold. Full Story: [Campaign US (tiered subscription model)]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [Ore-Ida taps in to "Napoleon Dynamite" for new pants]( [Ore-Ida taps in to "Napoleon Dynamite" for new pants]( (Ore-Ida Potatoes/YouTube) Kraft Heinz' in-house agency, The Kitchen, Alison Brod Marketing Communications and Carat are touting Ore-Ida's new "Tot-Protecting Pants," with the genesis for the pants coming from Alison Brod. The push is a nod to the 2004 movie "Napoleon Dynamite," where Jon Heder's character loved tater tots so much he kept them in his pant pockets, leading to inevitable crushing. A 30-second spot showcases the limited-edition pants with the help of Heder, in character. Full Story: [Ad Age (tiered subscription model)]( (6/17), [DesignRush]( (6/17), [Campaign US (tiered subscription model)]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Oscar Mayer's ads take over fake beauty spots]( [New Oscar Mayer's ads take over fake beauty spots]( (Oscar Mayer/YouTube) Oscar Mayer's latest ad campaign, developed by Johannes Leonardo, creatively hijacks beauty ads to showcase the brand's 12-hour bacon smoking process. The ads, which feature actors being interrupted by the smell of bacon, align with their 'Keep It Oscar' brand platform, aiming to bring fun and levity to everyday moments. Full Story: [Marketing Dive]( (6/17), [Adweek]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Stagwell's Mark Penn talks Sport Beach, AI]( Mark Penn, CEO and chairman of Stagwell, talks about what's planned this year at the company's Sport Beach at Cannes Lions, how its new business pipeline is looking particularly good and why AI is not a concern for advertising. "When you look at the industry, it has always flourished with new technologies, not the opposite," Penn says, noting, "It's tech companies, not marketing companies, that keep going out of business." Full Story: [Ad Age (tiered subscription model)]( (6/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [S4's Martin Sorrell says AI is "a two-edged sword"]( Martin Sorrell chats at Cannes Lions about how S4 Capital plans to bounce back to growth, why it's not a holding company and how AI is affecting the industry. "Ads can be produced in hours rather than days or weeks. That's a two-edged sword because the industry sells time," Sorrell says. Full Story: [Adweek]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [TBWA\Chiat\Day NY wins creative AOR for Carnival Cruises]( TBWA\Chiat\Day New York won creative agency of record for Carnival Cruise Line, replacing incumbent Anomaly following a review. TBWA's "focus on disruption and thinking about pushing against the conventions of the category we felt would be really interesting for us," said Amy Martin Ziegenfuss, Carnivals' chief marketing officer. Full Story: [Adweek]( (6/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Agency consultancy opened by former McCann leaders]( MediaPost Communications (free registration) (6/17) [] - [Amazon Ads, Omnicom partner for more audience visibility]( Digiday (tiered subscription model) (6/17) [] Media & Technology Trends [] - [Meta rolls out API for Threads]( The Verge (6/18) [] - [New ad fraud up 23%, main culprit is generative AI]( MediaPost Communications (free registration) (6/17) [] - [TikTok gives brands, creators Symphony Digital Avatars]( Social Media Today (6/17) [] 4A's News [] [StratFest 2024]( StratFest, the only conference for strategists by strategists, [will take place in NYC on Oct. 1](, with presentations and interactive workshops, including Jay Chiat Award-winning case studies, from leading strategists and thought leaders. This year's StratFest theme, "Lingua Franca: A Common Language to Bridge Creativity and Commerce," highlights the critical role of strategists as translators, bridge builders, and connectors. Through inspiring talks, panel discussions, case studies and interactive workshops, StratFest 2024 will expose attendees to carefully curated topics around the elements of a strong strategy and approaches to articulate it to clients to make the connection between creativ-ese and growth speak. Join us the evening before, September 30, for the Jay Chiat Awards which recognize bold, innovative and impactful strategy in marketing, media and advertising around the world. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's AInsights: Guidance, resources & training for agencies]( [4A's AInsights: Guidance, resources & training for agencies]( (4A's) Gear up to make well-informed decisions about AI and GenAI integration. The [4A's AI/GenAI Hub]( offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive. Check out the [4A's AI/GAI Hub](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will be closed Wednesday, June 19 In observance of Juneteenth in the US, SmartBrief will not publish Wednesday, June 19. [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Sometimes the melody can take you to places you did not mean to go -- or even want to go. [Francoise Hardy](, singer, songwriter, actress 1944-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.