Publicis to unveil its AI BSbot detector at Cannes Lions

Publicis to unveil its AI BSbot detector at Cannes Lions | Colle McVoy urges dads to try a "Second Catch" | Kristen Bell puts a stop to her sugar baby for PLEZi, Havas Created for {EMAIL} | [Web Version]( June 13, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Publicis to unveil its AI BSbot detector at Cannes Lions]( [Publicis to unveil its AI BSbot detector at Cannes Lions]( "AIAIOH" from Publicis Groupe (Publicis Groupe/YouTube) Publicis is touting its AI prowess at Cannes Lions by giving clients a BSbot detector, an app that can be used during AI-related presentations, meetings or for written content that will give a no-nonsense, deadpan assessment of what's being discussed. A short video shows the [BSbot in action](, while a second humorous video sets AI talk from prominent industry leaders to music, adding in clips from pop culture and ending with the copy, "/Imagine. If we ALL took the BS out of AI?" Full Story: [Campaign US (tiered subscription model)]( (6/12), [Adweek]( (6/12) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative [] [Colle McVoy urges dads to try a "Second Catch"]( [Colle McVoy urges dads to try a "Second Catch"]( (Take Me Fishing/YouTube) Colle McVoy created a two-minute animated film for the Recreational Boating and Fishing Foundation's Take Me Fishing to encourage fathers to bond with their daughters this Father's Day. "Second Catch," created with MAKE Studio, shows a dad and his daughter fall out of the habit of fishing together as she approaches her teens, before having a daughter herself brings them back together to bond once again on the water. Full Story: [ShootOnline (free content)]( (6/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Kristen Bell puts a stop to her sugar baby for PLEZi, Havas]( [Kristen Bell puts a stop to her sugar baby for PLEZi, Havas]( (PLEZi/YouTube) Havas Chicago tapped Kristen Bell to tout PLEZi Nutrition in a 50-second humorous spot that shows the actress raising her son, a 53-pound bag of sugar, reflecting the average amount children consume each year before changing to PLEZi. "Raising a sugar baby, that's absurd. A delicious drink with 70% less sugar? That's absurdly good," Bell says. Full Story: [Muse by Clio]( (6/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [FCB's Vita Harris on being a Cannes jury president]( Vita Harris, global chief strategy officer at FCB, talks about being jury president for the Cannes Lions' Creative Strategy category and what she's expecting from this year's festival. Harris explains what will distinguish the Gold and Grand Prix winners: "Creative strategy that breaks with convention versus riding the wave of conformity. Thinking that reframes clients' issues and concerns to pave the way for new possibilities to achieve and exceed their business goals." Full Story: [Campaign US (tiered subscription model)]( (6/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Terry Crews, Matt O'Rourke on Super Serious' first year]( Super Serious co-founders Terry Crews and Matt O'Rourke talk about the agency's first year in business and its "everything is entertainment" ethos. The pair discuss the agency's work for Old Spice, Liquid Death and Impossible Foods, with Crews saying, "Advertising as you knew it isn't going to work anymore," adding, "Our job is to keep those brands serving their people by entertaining them." Full Story: [Adweek]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [PHD wins media AOR for Priceline]( PHD won media agency of record for Priceline, replacing incumbent Ocean Media following a review. An estimated $155 million was invested in measured media by the brand in 2023, according to COMvergence, while Vivvix, with Pathmatics's paid social data, says Priceline spent $413 million on US measured media last year. Full Story: [MediaPost Communications (free registration)]( (6/12), [Ad Age (tiered subscription model)]( (6/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [4A's backs effort for better CTV advertising]( The American Association of Advertising Agencies and other industry groups are supporting an IAB Tech Lab framework that is designed to increase the efficiency and cross-platform measurement of creative on connected TV and similar cross-platform digital video advertising. "Agencies know that stronger ad creative as well as the right media placement drives stronger performance. This new framework will make it easier to prove that for both digital video and CTV," says 4A's CEO Marla Kaplowitz. Those interested can review the Ad Creative ID Framework and [submit feedback through July 12](. Full Story: [VideoWeek (UK)]( (6/11), [TV Tech]( (6/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Oracle closes ad unit]( MediaPost Communications (free registration) (6/12) [] - [Pop-up overlay ads trialed by Instagram Stories]( Social Media Today (6/12) [] - [Luma AI launches text-to-video Dream Machine]( VentureBeat (6/12) [] 4A's News [] [Accelerating the pace of change: AI announcements from OpenAI and Google]( The recent announcements from OpenAI and Google signify an acceleration in the pace of change and the transformation of the advertising landscape with models increasingly becoming multi-modal and agentic. These updates point to a future where AI's role in advertising becomes even more pervasive and impactful. To understand what these announcements mean and learn more about their implications for agencies, [download our latest guidance](. 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