Leo Burnett hides Tillamook with an "iScreen"

FCB, Spotify court advertisers with "Spreadbeats" | Leo Burnett hides Tillamook with an "iScreen" | Party Land shows JanSport "Existing in Your Existence" Created for {EMAIL} | [Web Version]( June 10, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB, Spotify court advertisers with "Spreadbeats"]( [FCB, Spotify court advertisers with "Spreadbeats"]( (Spotify Ads/YouTube) FCB New York, with Uncharted, created a global "Spreadbeats" business-to-business campaign for Spotify, which sent an Excel file to agencies and brands containing a music video. The video charts the journey of a tiny-faced cell, with graphics and animation created entirely within a media plan spreadsheet. Full Story: [Ad Age (tiered subscription model)]( (6/7), [DesignRush]( (6/7) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Your Omnichannel Advertising Meet up with the Perion team at Cannes to uncover fresh new ways to elevate above the competition, inspire your omnichannel creative strategy and exceed your brand's outcomes at scale. [Request a meeting](. ADVERTISEMENT: [] Creative [] [Leo Burnett hides Tillamook with an "iScreen"]( [Leo Burnett hides Tillamook with an "iScreen"]( (Tillamook/YouTube) Leo Burnett Chicago worked with Tillamook to mark National Ice Cream Day (June 7) by helping create an "iScreen," a gadget available for $19.99 that features "light-bending capabilities, performance in subzero conditions and no charging ever" to help people hide their ice cream from everyone else in their household. A 30-second spot, styled like a tech product reveal, shows the "iScreen" in action as it hides a tub of Tillamook. Full Story: [DesignRush]( (6/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Party Land shows JanSport "Existing in Your Existence"]( [Party Land shows JanSport "Existing in Your Existence"]( "People Pleaser" from Party Land for JanSport (JanSport/YouTube) Party Land's debut campaign for JanSport, "Existing in Your Existence," is targeting the back-to-school audience with a humorous series of spots carrying the tagline, "Always With You." The ads feature deadpan songs, performed by actors or from the point of view of a backpack, showing the comfort a JanSport backpack brings in scenarios relatable to Generation Z, such as wanting some alone time in a school bathroom, noting the lack of personal space on a subway or being compelled to be a people pleaser. Full Story: [DesignRush]( (6/7), [Adweek]( (6/7) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. 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