Agencies should refuse fossil fuel clients, UN says

Check out 4A's take on UN's message to agencies Created for {EMAIL} | [Web Version]( June 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arnold Worldwide shows "Hidden" eating disorders]( [Arnold Worldwide shows "Hidden" eating disorders]( (Monte Nido/YouTube) Arnold Worldwide created a 60-second "Hidden" spot for Monte Nido, which opens with a young girl counting as if she's playing hide-and-seek, but clips instead show a variety of people hiding eating disorders before copy reads, "At Monte Nido, we're ready to help." The push is running across social, digital, online video and industry events. Full Story: [Ad Age (tiered subscription model)]( (6/6) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. 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"AI doesn't dilute the business case for creativity, it strengthens it, making creativity more valuable, more achievable and more necessary than ever before," Read writes. Full Story: [Campaign US (tiered subscription model)]( (6/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency pros on judging awards shows]( Agency executives talk about how to be selected to be an awards judge and what the experience is like. "The more good work you do, the more people you meet, the more likely you are to be selected for a jury," says Doremus+Co's Paul Hirsch, while VaynerMedia's Wanda Pogue adds, "No matter how much you like the creative, remember to keep an objective and open mind, and never lose sight of the results." Full Story: [Ad Age (tiered subscription model)]( (6/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [2024 Content Trends & Planning Guide: Discover Your Buyer's Interests]( - [How to Create Lasting Change]( - [[On-Demand Webinars] Beyond Limits: The Power of Content and Insights to Ignite Your Engine for Growth]( - [2024 Unlocked: B2B Content Trends and Marketing Strategies]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Agencies should refuse fossil fuel clients, UN says]( António Guterres, secretary-general of the United Nations, spoke on World Environment Day at the American Museum of Natural History, demanding that the marketing communications industry stop creating work for fossil fuel clients. "Today is a turning point in the advertising and PR industry's relationship with climate change and fossil fuels," said Clean Creatives' Duncan Meisel, while Futerra's Solitaire Townsend notes, "The arc of what's next is obvious: fossil fuel campaigns will follow tobacco advertising into oblivion." Full Story: [Adweek]( (6/5), [MediaPost Communications (free registration)]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Perspective from 4A's We continue to support agencies working with energy clients to evolve towards a broader energy mix more dependent on renewables. 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