Adam&eveDDB shows "there's more to a Twix"

Adam&eveDDB shows "there's more to a Twix" | Uncommon Creative Studio tells "The Sniff" for Harry's | Leo Burnett, Special K is "Special for a Reason" Created for {EMAIL} | [Web Version]( June 6, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Adam&eveDDB shows "there's more to a Twix"]( [Adam&eveDDB shows "there's more to a Twix"]( (Twix/YouTube) Adam&eveDDB created a humorous 30-second spot for Twix, which shows two bikers discussing how the candy is "like a cookie in disguise," before one breaks it in half, saying he'd do the same to anyone who would attempt to infiltrate their biker gang. Nervous laughter then ensues from another biker, obviously wearing a disguise, as copy reads, "There's more to a Twix." Full Story: [DesignRush]( (6/5), [Campaign US (tiered subscription model)]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [Can you spare a Brief moment?]( Can you spare a Brief moment? You have been selected to participate in a short, anonymous one-question survey. [Click here to share your feedback.]( ADVERTISEMENT [] Creative [] [Uncommon Creative Studio tells "The Sniff" for Harry's]( Uncommon Creative Studio's 30-second "The Sniff" spot for Harry's shows a man's scent attracting a woman who looks like a video game character on the subway, before the moment when she sniffs is replayed as they marry, vacation together, have children and grow old. The ad ends with their graves side-by-side, before her's leans over to his, with their epitaphs reading, "She loved how he smelled" and "He smelled great." Full Story: [Ad Age (tiered subscription model)]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Leo Burnett, Special K is "Special for a Reason"]( [Leo Burnett, Special K is "Special for a Reason"]( (WK Kellogg Co./PRNewswire) Leo Burnett Chicago's "Special for a Reason" campaign for Special K showcases Molly Baz, celebrity chef and author, on the cereal's boxes -- the first time for a pregnant woman. Fans can purchase the special edition boxes via the brand's TikTok and Instagram channels, or via the brand's site, and the push includes a $25,000 donation from the brand to United Way's Women United initiative. Full Story: [Muse by Clio]( (6/5), [Ad Age (tiered subscription model)]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [What agencies are expecting from Cannes Lions]( Among agency predictions for this year's Cannes Lions are the domination of AI, TikTok, retail media, diversity and the role of creativity. "The festival is not just about tech but also creativity," says Havas Media Network CEO Peter Mears, adding, "How do we marry the two separate festivals, the tech discussion with the creativity discussion, to see those merge, and commerce is driving a lot of that." Full Story: [Ad Age (tiered subscription model)]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency execs on why AI needs a slower approach]( Agency executives talk about the need for tech companies to be more cautious with AI, especially in relation to fumbled AI product launches by Google. "There is so much fear that you will not be first, that you will not be fast enough. There is not the right balance between the human touch and the machine," says Valerie Carlson, chief creative officer of Critical Mass. 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