The Titanium Lions contenders are ...

The Titanium Lions contenders are ... | BBH USA spoofs "Succession" for Jif with "The Merger" | Schaaf, Planned Parenthood urge "Bans Off Our Bodies" Created for {EMAIL} | [Web Version]( June 5, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The Titanium Lions contenders are ...]( The shortlist for the Dan Wieden Titanium Lions award at this year's Cannes Lions includes six US entries. Among them are Ogilvy New York's "Michael CeraVe," Wieden+Kennedy Portland's "DoorDash All the Ads," VML's "Thanks for Coke-Creating," and David Miami's "iPager" for Google. Full Story: [Adweek]( (6/4), [Ad Age (tiered subscription model)]( (6/4), [MediaPost Communications (free registration)]( (6/4) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Your Omnichannel Advertising Meet up with the Perion team at Cannes to uncover fresh new ways to elevate above the competition, inspire your omnichannel creative strategy and exceed your brand's outcomes at scale. [Request a meeting](. ADVERTISEMENT: [] Creative [] [BBH USA spoofs "Succession" for Jif with "The Merger"]( [BBH USA spoofs "Succession" for Jif with "The Merger"]( (Jif/YouTube) BBH USA, via PSOne, created a 90-second "The Merger" spot for Jif, which spoofs boardroom-style drama to tout the brand's new combination of peanut butter and chocolate and stars actress J. Smith-Cameron from "Succession" as CEO of the Peanut Butter Group. The effort, part of the brand's "That Jif'ing Good" campaign, is running across TV, social, video and radio, including a website for the fictional company and a full-page ad in the New York Times styled like a press release. Full Story: [Marketing Dive]( (6/4), [Campaign US (tiered subscription model)]( (6/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Schaaf, Planned Parenthood urge "Bans Off Our Bodies"]( Schaaf, a female-owned agency, revamped Planned Parenthood's "Bans Off Our Bodies" campaign to highlight that the majority of Americans support reproductive rights and urges "people to use their voice and stand up for reproductive freedom," says Kendra Schaaf, founder and CEO of the agency. The use of "our bodies" instead of the original "my bodies" reflects a more diverse approach for the campaign, which is running across social and out of home, including activations at countrywide events, beginning with New York's Governors Ball. Full Story: [Adweek]( (6/4), [MM&M/Campaign US]( (6/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [WPP CTO: "Technology can achieve anything" if ...]( Stephan Pretorius, chief technology officer at WPP and part of Ad Age's 2024 Tech Power List, talks about AI and the marketing industry's biggest technological challenges. "[P]eople are stuck in legacy ways of thinking about marketing channels and marketing methodologies," Pretorius says, noting, "Technology can achieve anything if we have more imagination and are more open-minded about what is important for brands and businesses to grow." Full Story: [Ad Age (tiered subscription model)]( (6/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Spcshp's Lizz Behler on favorite work, creator trends]( Lizz Behler, vice president, brand, at Spcshp, talks about favorite work and marketing trends. Behler explains why she's a fan of Absolut Vodka's print work and why she's excited about more authentic relationships between brands and creators, saying, "If there's a mutual overlap in the identity of the brand and the creator, true magic can happen." Full Story: [Marketing Brew]( (6/3) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Renato Fernandez leaves TBWA\Chiat\Day for Publicis]( Renato Fernandez is departing TBWA\Chiat\Day to become the first chief creative officer at Publicis Creative US. "At a time when some might be skeptical or question the impact of creativity, Renato renews both my faith in it and my passion for it," says Susie Nam, CEO of Publicis Creative US. Full Story: [Ad Age (tiered subscription model)]( (6/5), [More About Advertising]( (6/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Vancity's new media AOR is Havas Media Network]( MediaPost Communications (free registration) (6/3) [] - [Perplexity names UM as media AOR]( MediaPost Communications (free registration) (6/4) [] Media & Technology Trends [] - [LinkedIn expands Accelerate AI, adds in-stream video]( Search Engine Land (6/5) [] - [Viant issues "Carbon Label" for programmatic ads]( MediaPost Communications (free registration) (6/4) [] - [AI expands YouTube's Inspiration feature]( Social Media Today (6/4) [] 4A's News [] [Multi-Currency National TV Demo-Base Ratings]( While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This [4A's guidance paper]( provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. [Get the guide]( now. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Submission open for 2024 Jay Chiat Awards]( The [4A's Jay Chiat Awards]( recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. Did an extraordinary strategy lead to the big idea behind an award-worthy campaign? Share it with us to be considered for one of the most coveted awards in the industry. - 12 categories, including 3 new categories for 2024. - Up to 10 submissions per agency. - Final deadline is June 14! Learn [more and submit your entry]( now. 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