TBWA\MAL can't unnerve students who use MacBooks

TBWA\MAL can't unnerve students who use MacBooks | Havas, Amazing Mike's cast Jason Alexander in 8 roles | Mother goes inside Sonic's Department of Deliciousment Created for {EMAIL} | [Web Version]( June 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\MAL can't unnerve students who use MacBooks]( [TBWA\MAL can't unnerve students who use MacBooks]( "Powered" (Apple/YouTuber) TBWA\Media Arts Lab is touting Apple's MacBooks with three humorously creepy spots targeting the back-to-school audience that are running across TV, digital and social. One spot, "Powered," shows a librarian instilling fear into a student that his laptop won't be able to handle his workload, until he shuts her down by simply saying, "It's a Mac. It's running fine." 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Full Story: [Ad Age (tiered subscription model)]( (6/3), [DesignRush]( (5/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mother goes inside Sonic's Department of Deliciousment]( [Mother goes inside Sonic's Department of Deliciousment]( (Sonic Drive-In/YouTube) Mother Los Angeles created a "Live Free Eat Sonic" campaign for Sonic Drive-In that's running across linear and over-the-top TV, digital, radio and social. A 60-second spot features the chief ingenuity officer showing a family the wonders inside the Department of Research and Deliciousment after picking them up from a "Nothing Burger" restaurant with the line, "Come with me if you want to live ... a more delicious life." Full Story: [Marketing Dive]( (6/3) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? 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