Fig says Naked Juice is the answer to "Thungry" moments

DDB Chicago assembles an "Orkinstra" for Orkin | Fig says Naked Juice is the answer to "Thungry" moments | TBWA\Chiat\Day N.Y., LG want to improve algorithms Created for {EMAIL} | [Web Version]( June 3, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [DDB Chicago assembles an "Orkinstra" for Orkin]( [DDB Chicago assembles an "Orkinstra" for Orkin]( A behind-the-scenes look at putting together "Orkinstra" (Orkin/TikTok) DDB Chicago and Orkin are celebrating this summer's historic dual emergence of cicadas with a 45-minute "Orkinstra" event on June 8 in Springfield, Illinois, which also will be livestreamed on TikTok. The event will feature a symphony composed by Bryan Rheude, inspired by the cicada sounds and performed by an orchestra. Full Story: [Ad Age (tiered subscription model)]( (5/31), [MediaPost Communications (free registration)]( (5/31) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [Fig says Naked Juice is the answer to "Thungry" moments]( [Fig says Naked Juice is the answer to "Thungry" moments]( (Naked Brand) A new campaign from Fig for Naked Juice urges consumers to reach for it "When Thungry," meaning hungry and thirsty at the same time. The campaign uses dark humor to focus on parallel but conflicting emotions, as the spots reinforce the brand's "a drink you can food" story, said Naked Juice's Jeff Thompson, adding, "It's a concept with an emotional hook and a lot of creative breadth." Full Story: [DesignRush]( (5/30), [Adweek]( (5/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TBWA\Chiat\Day N.Y., LG want to improve algorithms]( [TBWA\Chiat\Day N.Y., LG want to improve algorithms]( (LG Global/YouTube) TBWA\Chiat\Day New York created a global "Optimism your Feed" campaign for LG Electronics, which offers a curated playlist of happy videos on the brand's YouTube and TikTok channels to help users retrain the algorithms of their social feeds to serve more positive content. A spot introduces the tool, explaining that the more users interact with its playlist, the more positive their social feeds will become. 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Full Story: [MediaPost Communications (free registration)]( (6/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Ads next to risky news aren't as risky as you think]( Ads next to risky news articles perform similarly to those placed near safe news topics, such as ads next to articles related to the Middle East conflict driving 65% purchase intent among Generation Z readers, compared to a 69% rate next to sports stories, per a new study by Stagwell. "Simply put, Americans can tell the difference between the content and the ad," says Dritan Nesho, CEO of Stagwell's HarrisX, noting that as 25% of Americans are self-described "news junkies," advertisers shouldn't shy away from high-quality news channels. 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