Wes Phelan departs GS&P for Ogilvy New York

FCB Chicago woos millennials for Glad | Rethink challenges you to imagine Heinz Pickle Ketchup | Strand Creative taps Christoper Meloni for Mine Hill Created for {EMAIL} | [Web Version]( May 28, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB Chicago woos millennials for Glad]( [FCB Chicago woos millennials for Glad]( (Glad Products/YouTube) FCB Chicago's "Scent Experience" campaign for P&G and Clorox's Glad brand features spots in the style of Y2K music videos and highlights the brand's trash bags, which are scented with fragrances from favorite products such as Febreze, Pine Sol and Gain. The push, with media managed by OMD, is targeting millennials and running across TV, social, out of home, print, radio and in stores. Full Story: [Campaign US (tiered subscription model)]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( Elevate Your Omnichannel Advertising Meet up with the Perion team at Cannes to uncover fresh new ways to elevate above the competition, inspire your omnichannel creative strategy and exceed your brand's outcomes at scale. [Request a meeting](. ADVERTISEMENT: [] Creative [] [Rethink challenges you to imagine Heinz Pickle Ketchup]( [Rethink challenges you to imagine Heinz Pickle Ketchup]( (Heinz/Instagram) Rethink is touting new Heinz Pickle Ketchup with one spot asking New Yorkers to imagine what it tastes like, with their answers including "burgery," "magic" and "zesty." The "You Can Already Taste It" campaign is running across TikTok, Spotify, Snapchat, YouTube and Instagram, including a challenge where influencers, who haven't yet tried the product, come up with culinary pairings before tasting to see if their creations worked. Full Story: [DesignRush]( (5/24), [Adweek]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Strand Creative taps Christoper Meloni for Mine Hill]( [Strand Creative taps Christoper Meloni for Mine Hill]( (Mine Hill Distillery/YouTube) The Strand Creative Group tapped "Law and Order" star Christopher Meloni for Connecticut-based Mine Hill Distillery's first TV and social campaign. One humorous spot shows Meloni challenging assumptions that Kentucky is the home of bourbon, while another touts things Connecticut is famous for, before [adding the brand's gin]( to the list. Full Story: [MediaPost Communications (free registration)]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Agency Insider [] [Doe-Anderson's Leyla Touma Dailey talks favorite work]( Leyla Touma Dailey, president and chief creative officer of Doe-Anderson, talks about creative inspirations and favorite work. She explains why she's proud of a holiday campaign for Maker's Mark with Peruvian brand The Endery and why she was inspired by the storytelling of "Milky Way" for Volkswagen Cabrio. Full Story: [Muse by Clio]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Deutsch's Ayn Howze on improving racial wealth equity]( Ayn Howze, executive vice president and head of advocacy at Deutsch L.A., outlines four ways agencies can help to improve racial wealth equity. Include more diversity within the supply chain, use personal and professional networks to help diverse businesses grow, enable internal talent to create campaigns for small businesses and amplify their reach on your agency's social channels, Howze writes. Full Story: [Adweek]( (5/27) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Wes Phelan departs GS&P for Ogilvy New York]( Wes Phelan is joining Ogilvy New York from Goodby Silverstein & Partners as executive creative director, and will manage client relationships such as Coca-Cola, Verizon, Powerade and CeraVe. "Wes will be integral to our continued success," says Samira Ansari, chief creative officer, adding that he is "someone who knows how to bring brands into culture with the absolute best of them." Full Story: [MediaPost Communications (free registration)]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Is Instagram asking users to test new features?]( Instagram appears to be testing an "Early access to features" option that would enable people to sign up and test upcoming and experimental features, reports software developer and engineer [Alessandro Paluzzi](. The testing will likely be available via Meta Verified, the company's paid subscription package, Andrew Hutchinson writes. Full Story: [Social Media Today]( (5/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [GenAI Certification for Advertising: 4 live, virtual sessions]( Equip yourself to implement generative AI in your agency. This [comprehensive program]( -- starting June 3 -- provides the knowledge, skills and practical experience necessary to become an expert in generative AI, empowering individuals to drive innovation, creativity and efficiency in their agencies. Through a combination of self-paced learning, live sessions and hands-on exercises, participants will delve into key concepts, platforms, prompt engineering and AI-driven workflows, gaining a competitive advantage and strategic framework for implementing Gen AI effectively. [Register here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Multi-Currency National TV Demo-Base Ratings]( While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This [4A's guidance paper]( provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. [Get the guide]( now. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [RIP: John Wolfe, veteran communicator and journalist]( MediaPost Communications (free registration) [] - [W+K, Nike help answer "Where are you really from?"]( Shots (UK) [] - [Havas Chicago, Moen use AI to create animals from water]( Campaign US (tiered subscription model) [] - [MullenLowe makes Pedro Pascal's debut for Corona]( Campaign US (tiered subscription model) [] - [Droga5 creates a new earworm for Huggies]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Do we dare to be ourselves? This is the question that counts. [Pablo Casals](, cellist, conductor, composer [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.