W+K, Nike help answer "Where are you really from?"

W+K, Nike help answer "Where are you really from?" | TBWA\Chiat\Day L.A., Jack Box tout Ice Cube Munchie Meal | VML gets "Dramatically Clean" with Fabuloso Created for {EMAIL} | [Web Version]( May 24, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, Nike help answer "Where are you really from?"]( [W+K, Nike help answer "Where are you really from?"]( (Nike/YouTube) Wieden+Kennedy Amsterdam created a 60-second spot for Nike and the Olympic Refuge Foundation, which tells the stories of athletes from the Refugee Olympic Team as they reframe the common question they're asked, "Where are you really from?" Boxer Cindy Ngamba answers, "I'm from the ring," adding, "I'm from losing my flag, my country and my home, but never giving up." Full Story: [Shots (UK)]( (5/23), [Adweek]( (5/23), [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [TBWA\Chiat\Day L.A., Jack Box tout Ice Cube Munchie Meal]( TBWA\Chiat\Day L.A. is touting the new Ice Cube Munchie Meal at Jack in the Box with a series of humorous spots running across TV and social starring the rapper with mascot Jack Box. One 30-second spot, "Angrily Happy," shows Jack Box confused as Ice Cube angrily rants about how happy his Munchie Meal makes him feel, before smashing one of his platinum records. Full Story: [Muse by Clio]( (5/23), [Shots (UK)]( (5/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML gets "Dramatically Clean" with Fabuloso]( [VML gets "Dramatically Clean" with Fabuloso]( (Fabuloso Brand/YouTube) VML created a "Dramatically Clean" campaign for Colgate-Palmolive's Fabuloso brand featuring a series of spots parodying telenovelas, where family drama explodes but is ultimately calmed by the lavender-scented multi-purpose cleaner. The push debuted during Hulu's season premiere of "The Kardashians" and is running across TV, digital and social, with support from TikTok creators. Full Story: [The Drum (free registration)]( (5/23), [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Is DEI in advertising at a crisis point?]( Is DEI in advertising at a crisis point? (Pixabay) Agency executives discuss how progress in diversity has been affected by anti-diversity, equity and inclusion legislation, from cuts to DEI teams, brands scaling back diverse marketing and layoffs having a disproportionate effect on employees of color. Layoffs are more likely for "junior- to middle-management roles. If you look at just the composition of agencies, more diverse people are junior to mid-level," says Marla Kaplowitz, president and CEO of the 4A's. Full Story: [Ad Age (tiered subscription model)]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [What's needed for strong agency-client relationships]( Agency and brand leaders share their tips on improving agency-client relationships, from collaborating on strategy to being a true business partner. "By being very collaborative, and workshopping the brief with our clients, they're already primed to want to see the ideas that come out of this brief because they've been part of the process," says Mischief's Kevin Mulroy. Full Story: [Adweek]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Mischief, IPG, McCann emerge as top Effie winners]( Mischief @ No Fixed Address' 2023 Super Bowl campaign for Tubi won the Grand Effie at this year's Effie Awards and the agency took the top spot as Most Effective Agency and also Most Effective Independent Agency. IPG came first in the Most Effective Holding Company category while McCann Worldgroup was Most Effective Agency Network. Full Story: [Ad Age (tiered subscription model)]( (5/23), [Adweek]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Programmatic ads come to Paramount]( Paramount's recent deal with Magnite lets programmatic buyers purchase ads using Shopsense AI features, which add shoppable elements like QR codes to programs. The programmatic element offers advertisers additional data about audience behavior. Full Story: [AdExchanger (tiered subscription model)]( (5/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [GenAI Certification for Advertising: 4 live, virtual sessions]( Equip yourself to implement generative AI in your agency. 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