MullenLowe makes Pedro Pascal's debut for Corona

Media.Monks solves illiteracy with "The Literacy Pen" | Saatchi & Saatchi, Toyota challenge Swank, Yang | MullenLowe makes Pedro Pascal's debut for Corona Created for {EMAIL} | [Web Version]( May 23, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Media.Monks solves illiteracy with "The Literacy Pen"]( [Media.Monks solves illiteracy with "The Literacy Pen"]( (World Literacy Foundation/YouTube) Media.Monks teamed with the World Literacy Foundation to create "The Literacy Pen" -- a digital device that attaches to any pen or pencil and translates spoken words into written ones to help people learn to read and write. "The Literacy Pen holds the potential to impact millions of people who are limited in their daily lives because they don't know how to read or write," says Jouke Vuurmans, chief creative officer at the agency. 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Full Story: [The Drum (free registration)]( (5/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [MullenLowe makes Pedro Pascal's debut for Corona]( [MullenLowe makes Pedro Pascal's debut for Corona]( (Corona USA/YouTube) MullenLowe unveiled the first spots starring Pedro Pascal for Corona's "La Vida Mas Fina" campaign, which are running in English and [Spanish](, across linear, cable and streaming TV plus social media. A 60-second "One Man's Journey" shows Pascal embarking on an adventure by following a trail of sand, which leads him through a busy town to a beach, where a Corona waits. Full Story: [Campaign US (tiered subscription model)]( (5/22), [Adweek]( (5/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Grey's Maness, Schmitt on leading with creativity]( Laura Maness, global CEO, and Gabriel Schmitt, global chief creative officer, at Grey talk about the agency's "famously effective" mission and their leadership work to unify its worldwide presence. Schmitt explains the importance of being seen as true business partners by clients, and how creatives are now integral to those relationships. Full Story: [Campaign US (tiered subscription model)]( (5/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cheil Worldwide's Di Trolio talks favorite work]( Cheil Worldwide's Alejandro Di Trolio talks about health care marketing and favorite work. He explains why he's proud of "Impulse" for Samsung and why one of his favorite projects was "The Battle Inside" for the Cris Cancer Foundation. 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