72andSunny celebrates Champion's streetwear connection

72andSunny celebrates Champion's streetwear connection | Droga5 creates a new earworm for Huggies | Heineken brokers peace between "Deadpool & Wolverine" Created for {EMAIL} | [Web Version]( May 22, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny celebrates Champion's streetwear connection]( 72andSunny created "The No Permission Collection" for Champion, anchored by a 50-second spot that celebrates how the brand's blank T-shirts and sweatshirts have served as a canvas for streetwear designers and showcases new designs from creators while inviting others to join its Creators Program. The push included a social scavenger hunt and an event at the Brooklyn Museum. Full Story: [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( Discover MediaMath's Power with Infillion What's old is new again. MediaMath, the first global DSP and pioneer in programmatic is back, now under Infillion. Learn how the combined technology stacks enable a more modern approach to media buying for advertisers of all sizes. [Download today](. ADVERTISEMENT: [] Creative [] [Droga5 creates a new earworm for Huggies]( [Droga5 creates a new earworm for Huggies]( (Huggies Brand/YouTube) Droga5 is touting Huggies' new Skin Essentials product line with a 60-second spot set to "If You're Rash-Free and You Know It," a punk-rock version of "If You're Happy and You Know It," created with Milk & Honey. The ad begins with a tired Dad on night baby duty before a voice-over announces the new line and a fast-paced montage of happy babies ensues. Full Story: [Muse by Clio]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Heineken brokers peace between "Deadpool & Wolverine"]( [Heineken brokers peace between "Deadpool & Wolverine"]( (Heineken USA/YouTube) Maximum Effort, BBH USA and Le Pub created a 30-second "Deadpool & Wolverine" spot for Heineken Silver, which stars Ryan Reynolds and Hugh Jackman as their characters in the upcoming Marvel movie and is running across TV, social media and digital, plus in-store promotion. The ad shows the pair about to fight before Deadpool reveals he stole Wolverine's indestructible claws to create a Heineken Silver for each of them. Full Story: [Muse by Clio]( (5/21), [Adweek]( (5/21), [Shots (UK)]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Agency Insider [] [GroupM's JiYoung Kim on carving a digital path]( JiYoung Kim, chief operating officer at GroupM North America, writes about her experience transitioning from mobile marketing to the broader digital landscape and how that translates to others as generative AI upends the industry again. "You might be surprised at how translatable your skills are and how the path to mastering a new skill is less intimidating than it looks," Kim writes. Full Story: [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Behind Doe-Anderson, Maker's Mark's 50-year partnership]( Leaders of Doe-Anderson and Maker's Mark talk about the success of their client-agency relationship that has lasted for more than 50 years. "As we bring other agencies in to bring us new, fresh thinking and learning in the digital landscape and ecosystem, it's Doe-Anderson, that always keeps us grounded," says Maker's Mark KK Hall. Full Story: [Adweek]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Helen Andrews becomes CEO of Johannes Leonardo]( Helen Andrews, former CEO of Adam&EveDDB and managing director at Wieden+Kennedy London, is joining Johannes Leonardo as CEO, replacing Emily Wilcox who departed the agency for TBWA\Chiat\Day New York. "I'm just hugely excited to be part of an organization that has 16 years worth of brilliant work under its belt, but still some room to grow," Andrews says. Full Story: [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Allen Media, BrightLine team up on interactive ads]( Advertisers will be able to take advantage of interactive ad formats on Allen Media Group's Weather Channel, Local Now and HBCU Go apps under a new partnership between AMG and BrightLine. BrightLine's Frame can deliver ads without disrupting content. 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