Clever 'broken slogan' billboards make an important point about branding

New Chengdu World Games logo features an adorable hidden optical illusion | The new Asda logo looks surprisingly sophisticated | "Eat rejection for breakfast": Illustrator Hazel Mead on how to kickstart your art career Created for {EMAIL} | [Web Version]( May 20, 2024 CONNECT WITH CREATIVE BLOQ  [Facebook]( [X]( [Instagram]( [Creative Bloq]( Art and design inspiration [SIGN UP]( ⋅ [WEBSITE]( ADVERTISEMENT Design Win [] [New Chengdu World Games logo features an adorable hidden optical illusion]( (World Games / Chengdu 2025 Local Organising Committee) [New Chengdu World Games logo features an adorable hidden optical illusion]( At first glance, it's a symmetrical geometric design that recalls the colours of the Olympics minus the blue. But there's a whole bunch of hidden symbolism in the new World Games logo. Can you see what it is yet? [Read More]( [] [The new Asda logo looks surprisingly sophisticated]( (Asda) [The new Asda logo looks surprisingly sophisticated]( The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity looks surprisingly sleek. [Read More]( [Two more weeks to go!]( Time’s running out, secure your spot at The VFX Festival, hosted by Escape Studios! The two-day event will be held at Britain’s largest cinema screen, BFI IMAX, London between 3rd-4th June. You can expect deep dives into award winning productions, inspiring speakers and the latest trends, technologies and innovations. [Book your ticket]( ADVERTISEMENT [] Don't Miss [] [Clever 'broken slogan' billboards make an important point about branding]( (Franklyfluent) [Clever 'broken slogan' billboards make an important point about branding]( Anyone out in London recently may have spotted some odd mobile billboards. "Simply enact it," Nike says. "Maybe it's congenital," reads an ad for Maybelline. We find out what it's all about. [Read More]( [Don’t miss this impressive line-up!]( The VFX Festival will include talks on Poor Things (Union VFX), The Creator (Industrial Light & Magic), Napoleon (Blue Bolt), Doctor Who (Automatik and Painting Practice), Under The Boardwalk (DNEG Animation) and Forza Horizon (Playground Games). Further details are on the qwebsite. [Find out more]( ADVERTISEMENT [] Inspiration [] ["Eat rejection for breakfast": Illustrator Hazel Mead on how to kickstart your art career]( (Hazel Mead) ["Eat rejection for breakfast": Illustrator Hazel Mead on how to kickstart your art career]( It can be daunting to enter the art world when you're starting out – something that artist Hazel Mead knows only too well. She tells us about her journey as an illustrator, from networking nightmares to big breakthroughs. [Read More]( [] 3D [] [A pro's time-saving tip for easier subdivision surface modelling]( (Cornelius Dämmrich) [A pro's time-saving tip for easier subdivision surface modelling]( Cornelius Dämmrich is an award-winning 3D artist who has been creating amazing digital art for over a decade. He explains his shortcut to easier subdivision surface modelling using "the oldest trick in the book". [Read More]( [] Latest Poll [] What do you think of the Valkyries' logo? Golden. 80.00% Go back to Valhalla. 20.00% [Sign Up]( | [Update Profile]( | [Unsubscribe]( [Privacy Policy]( | [Cookies Policy]( | [Terms and Conditions]( CONTACT US: [FEEDBACK](mailto:creativebloq@smartbrief.com) | [ADVERTISE]( [Future]( © Future Publishing Limited. Reg No. 2008885 England. Quay House, The Ambury, Bath BA1 1UA.