Advertising's 2024 Leading Women are ...

Translation, Dwyane Wade "Toast" the NBA Finals | Coomer shows off Kentucky in a video game | Innocean USA showcases Hyundai's EV lineup Created for {EMAIL} | [Web Version]( May 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Translation, Dwyane Wade "Toast" the NBA Finals]( [Translation, Dwyane Wade "Toast" the NBA Finals]( (NBA/YouTube) Translation's short film, "The Toast," for the NBA shows basketball icon Dwyane Wade making a toast to the NBA Finals, with cameos from other NBA stars, Queen Latifah, Jimmy Kimmel and Ken Jeong. The spot is running across TV, the NBA's social channels and app, supported by print, digital, audio and out of home, including a pop-up activation during the Governors Ball Music Festival next month in New York. Full Story: [Campaign US (tiered subscription model)]( (5/19), [Muse by Clio]( (5/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Coomer shows off Kentucky in a video game]( [Coomer shows off Kentucky in a video game]( (RedCarpetGirlz/Instagram) Coomer created the "Great Big Kentucky Adventure" for Kentucky Tourism, a 1990s-style video game featuring the state's top attractions to help parents keep their children involved and happy on vacations. A vertical social video starring Zaza, a 9-year-old influencer from Kentucky, shows the game come to life and asks, "What if screen time was a good thing?" Full Story: [DesignRush]( (5/17), [Adweek]( (5/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Innocean USA showcases Hyundai's EV lineup]( Innocean USA is showcasing Hyundai's electric vehicle lineup in a campaign running across TV, radio and social media, including influencer collaborations and Reddit content. A fast-paced 30-second spot, set to "Ratata" by Missy Elliott, Skrillex and Mr. Oizo, shows the brand's EVs racing at night through colorfully lit city streets and ends with the tagline, "There's Joy in Every Journey." Full Story: [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [McCann's Tang on breaking the model minority myth]( Michelle Tang, global chief growth officer at McCann, writes about the need to break the model minority myth, and how a sense of community, duty and the ability to endure are not only cultural values for Asian Americans but also top leadership traits. "I want our community to be seen for the strength of our values, and not weakness as a result of the model minority myth," Tang writes, noting, "Cracking the bamboo ceiling starts with breaking the myths that built it in the first place." Full Story: [Ad Age (tiered subscription model)]( (5/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Courage's Niki Sahni talks culture, agency growth]( Niki Sahni, president of Courage, talks about the agency's focus on inclusion, collaboration and cultural fit when it comes to pitching and how that is driving growth. Sahni also discusses agency culture and prioritizing work-life balance and workplace equity. Full Story: [Adweek]( (5/17) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Advertising's 2024 Leading Women are …]( Among Ad Age's 2024 Leading Women in marketing are McKinney's Gretchen Walsh, Horizon Media's Latraviette Smith-Wilson, Ogilvy's Stacey Ryan-Cornelius, BBH USA's Erica Roberts, Publicis Groupe's Natalie Lam, Highdive's Megan Lally and IPG Mediabrands' Eileen Kiernan. This year's Rising Stars include Mischief's Vanessa de Beaumont, GS&P's Charlotte Cordova and Weber Shandwick's Nikki Mendez. Full Story: [Ad Age (tiered subscription model)]( (5/20), [Ad Age (tiered subscription model)]( (5/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [OpenAI teams up with Reddit on content, advertising]( ChatGPT will feature Reddit content and help users explore the platform under a recent deal between the social media company and ChatGPT parent OpenAI. OpenAI also plans to become one of Reddit's advertising partners. Full Story: [CNBC]( (5/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Learning Institute]( Get the latest resources and training you need to stay current in our [Learning Institute and Training (LIT)]( section. - Explore training by career path or interests. - Find upcoming programs at a glance. - Discover additional resources for each topic. - Take advantage of exclusive, members-only training. Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Privacy and the Future of TV Advertising]( A comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. 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