Stereotypical emojis questioned in Always' #LikeAGirl ad

Lexus celebrates astronaut's homecoming, auto safety features | Stereotypical emojis questioned in Always' #LikeAGirl ad | W+K says Booking.com will find your perfect vacation spot, or your inner warrior Created for {EMAIL} | [Web Version] March 4, 2016 CONNECT WITH 4A's [LinkedIn] [Facebook] [Twitter]  [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] | [FORWARD] | [ARCHIVE] | [ADVERTISE] Top Story [Lexus celebrates astronaut's homecoming, auto safety features] Team One has created a 60-second spot for Lexus that spotlights the automaker's sponsorship of Time Inc.'s "A Year in Space" documentary series. The ad ties the emotional homecoming of astronaut Scott Kelly with the RX's safety features, as a voice-over explains that "while others keep our astronauts safe, we'll help take care of our future astronauts." [MediaPost Communications] (3/3), [Luxury Daily] (3/3) Share: [LinkedIn][Twitter][Facebook][Google+][Email] INTRODUCING: The NEW Video-Text Ad SmartBrief is excited to be one of the first to bring video advertising to the inbox. Our new ad unit delivers video content seamlessly to your target audience, optimized for every client and device. [Learn how to showcase your video today!] Creative [Stereotypical emojis questioned in Always' #LikeAGirl ad] [Brands are coming to grips with emojis] (Miguel Medina/Getty Images) Leo Burnett's latest spot for Always' #LikeAGirl campaign draws attention to the fact that emojis have tended to emulate stereotypical notions of femininity, with princesses, bridal veils and bunny ears. The ad features young women discussing whether they feel emojis truly represent who they are. "[T]here are no girls in the professional emojis -- unless you count being a bride as a profession," one girl says. [The Drum (Glasgow, Scotland)] (3/2), [Mashable] (3/2) Share: [LinkedIn][Twitter][Facebook][Google+][Email] [W+K says Booking.com will find your perfect vacation spot, or your inner warrior] Wieden+Kennedy Amsterdam's latest spots for Booking.com tout the company's new Passion Search, which recommends travel spots based on a consumer's interests. One ad features a mom and her children unleashing their inner warriors in the jungle while another shows a man sniffing out fungi with hogs. [Adweek] (3/2) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Agency Insider [Agency execs reveal their biggest difficulties] Agency executives shared their biggest challenges at a recent industry conference, including a plethora of useless meetings siphoning creative time, the impact of company review site Glassdoor and a lack of time to coach millennials. Other difficulties are clients worrying why they haven't been targeted with their own ad and cutting through all the noise to find what really matters. [Digiday.com] (3/3) Share: [LinkedIn][Twitter][Facebook][Google+][Email] [Why switching jobs often isn't the only way to get ahead] Changing jobs regularly to advance a career may be popular, but Possible's Martha Hiefield gives some reasons why staying with the same company can be worthwhile. She advises not being afraid to ask for what you want, choosing a company that's evolving, and making sure your skills and interests are aligned to a business need. [Advertising Age (tiered subscription model)] (3/3) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Agency News [WPP's profits are up, but Sorrell stays cautious] WPP reported a 7.7% increase in full-year net profit to $1.64 billion last year and 6.1% revenue increase to $17.34 billion. CEO Martin Sorrell maintained a cautious tone despite the results, saying he had concerns about the global economic and political outlooks, including the effect of a potential UK departure from the EU, the Ukraine crisis and political uncertainty in the Middle East and Africa. [The Wall Street Journal (tiered subscription model)] (3/4), [The New York Times (free-article access for SmartBrief readers)] (3/4) Media & Technology Trends [Facebook's 3M+ businesses get storytelling product] [Facebook] (Dan Kitwood/Getty Images) Facebook has more than 3 million business advertisers, and the platform has released Your Business Story, a video creation tool that lets brands overlay photos from their Pages and add music to tell their story. More than 43 billion connections exist between businesses and consumers on the site. [Adweek] (3/2) Share: [LinkedIn][Twitter][Facebook][Google+][Email] Association News [Maurice Levy, Miami Heat, Royal Caribbean Have Joined 4A's Transformation 2016 Lineup] [Maurice Levy] Maurice Levy At [4A's Transformation 2016], leaders from technology, media, advertising and marketing will come together to discuss and debate insights and issues that affect our industry. Through a variety of formats -- fireside chats, never-before-seen presentations, conversations with top brand marketers -- hear inspiring thought leadership and gain practical ways of navigating today's complex world. The conference kicks off with the [Management Practioners Forum] for members on Mon., March 21. Winners of the 4A's [2016 Partner Awards] will be announced on Tues., March 22. Speakers include Publicis Groupe's Maurice Levy, Miami Heat's Kim Stone, Royal Caribbean's Jim Berra, Chobani's Peter McGuinness, Hyatt's Maryam Banikarim and many more! 4A's members and non-members should [make plans now] to join us in Miami. Share: [LinkedIn][Twitter][Facebook][Google+][Email] Legislative & Regulatory [What's next for the FTC's native ad guidelines?] The Interactive Advertising Bureau responded to the Federal Trade Commission's guidance on native advertising late last year with the caveat that it shouldn't stifle innovation. There was some concern with the section detailing what terms marketers should use to highlight that ads are sponsored. "The section on 'clarity of meaning' in native advertising disclosures is overly prescriptive, especially absent any compelling evidence to justify some terms over others," the IAB's Brad Weltman said. [Marketing Dive] (3/1) Share: [LinkedIn][Twitter][Facebook][Google+][Email] SmartQuote In a gentle way, you can shake the world." -- Mahatma Gandhi, social reformer Share: [LinkedIn][Twitter][Facebook][Google+][Email] Learn more about 4A's -> [Homepage] | [Upcoming Events] | [4A's Career Center] | [4A's Bookstore] Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Advertising: [Dena Malouf] Editor: [Tanya Martin] [SIGN UP] [SHARE] [ADVERTISE] [SEND FEEDBACK] [Update Profile] | [Change e-mail address] | [Unsubscribe] | [Archive] | [Web version (print friendly)] Download the SmartBrief App [iTunes] / [Android] [iTunes] [Android] Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® [Privacy policy] | [Legal Information] Â