VML's Walter T. Geer III on learning to alleviate stress

Alma illuminates Sharp Dentistry via clever billboard | Gale, Hard Rock tap Legend, Shakira, Messi, Kahan | Carmichael Lynch, Red Robin say "Leave Room for Fun" Created for {EMAIL} | [Web Version]( May 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Alma illuminates Sharp Dentistry via clever billboard]( [Alma illuminates Sharp Dentistry via clever billboard]( (Sharp Dentistry & Associates/Instagram) Alma created a billboard in Miami to promote Sharp Dentistry as part of its initiative to help small businesses. The billboard, shown in a short video, features clever use of lighting at night to highlight the practice's teeth whitening services, illuminating a row of teeth, with the whitest spot centered on the brand name. Full Story: [Ad Age (tiered subscription model)]( (5/8) [LinkedIn]( [X]( [Facebook]( [Email]( Win Gen Z with rewards they love Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy and share their rewards journey with friends. With Gen Z comprising 30% of the app’s user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands to develop and nurture lifetime consumer relationships. Learn more about how Fetch helps brands find, win and retain Gen Z consumers. [Read the infographic](. ADVERTISEMENT: [] Creative [] [Gale, Hard Rock tap Legend, Shakira, Messi, Kahan]( [Gale, Hard Rock tap Legend, Shakira, Messi, Kahan]( (Hard Rock/YouTube) Gale is touting Hard Rock International and its new loyalty program with a 60-second spot set to a cover of "Come Together" by The Beatles from Noah Kahan that also stars the singer-songwriter, John Legend, Shakira and Lionel Messi. The ad shows the stars strolling through various Hard Rock properties, showcasing all of the adult and family-friendly features. Full Story: [Muse by Clio]( (5/8), [Ad Age (tiered subscription model)]( (5/8), [MediaPost Communications (free registration)]( (5/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Carmichael Lynch, Red Robin say "Leave Room for Fun"]( [Carmichael Lynch, Red Robin say "Leave Room for Fun"]( (Red Robin Burgers/YouTube) Carmichael Lynch's "Leave Room for Fun" campaign for Red Robin features a 30-second spot where a man meets his child alter ego, dressed like him and even sporting a beard, and the pair embark on a day of fun, ending with a visit to one of the brand's restaurants. The push showcases a new design system for the brand and includes social videos plus social and digital content. Full Story: [Ad Age (tiered subscription model)]( (5/7), [Adweek]( (5/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [W+K's John "JP" Petty talks client relationships]( John "JP" Petty, global executive creative director at Wieden+Kennedy's social shop Bodega, talks about nurturing relationships with clients and how AI could shape social marketing. "I want to only have honest and confident conversations" with clients, Petty says, explaining that having strong internal teams who trust each other is essential to making that happen. Full Story: [Adweek]( (5/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML's Walter T. Geer III on learning to alleviate stress]( Walter T. Geer III, chief creative officer of VML, writes about his experience of having a stroke and what it has taught him about better managing work-life balance. "While I am passionate about the role I play and how we as an industry wield the power to shape the world, this passion can also kill us," Geer writes, noting, "I've learned that while we say we are present, we really aren't. I will try my best to change that." Full Story: [Ad Age (tiered subscription model)]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Lucien Etori joins McCann N.Y. as strategy chief]( Lucien Etori is succeeding Emily Portnoy as chief strategy officer of McCann New York, reporting to CEO Amber Guild. "It's going to be a personal goal of mine to make sure that McCann New York is the most diverse, and the best place for people of color in the industry," Etori said. Full Story: [Campaign US (tiered subscription model)]( (5/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Meta intros new generative AI tools]( New generative AI tools help create text and images for Meta ads based on previous creative work. Meta plans to introduce the features, which are part of its Advantage+ suite, around the world before the year ends. Full Story: [Adweek]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Management Practitioners Forum: June 4 to 5, Chicago]( Only a few weeks away! Disruption remains a constant in our industry. 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