Cindy Gallop on reinventing the ad industry

Arts & Letters shows HubSpot solves B2B nightmares | McKinney, Popeyes rally workers to "Bring Back Lunch" | David Miami shows the joy of "Spills" for Coke Created for {EMAIL} | [Web Version]( May 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arts & Letters shows HubSpot solves B2B nightmares]( [Arts & Letters shows HubSpot solves B2B nightmares]( (HubSpot/YouTube) Arts & Letters' business-to-business campaign for HubSpot features an ad showing office workers getting overwhelmed by the countless software platforms that do different things, before touting the brand's all-in-one solution and ending with the line and campaign title, "And That's Why We Use HubSpot." The campaign is running across North America via out-of-home ads, digital and over-the-top video, organic and paid social, podcast ads and contextual audio spots. Full Story: [Ad Age (tiered subscription model)]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [McKinney, Popeyes rally workers to "Bring Back Lunch"]( [McKinney, Popeyes rally workers to "Bring Back Lunch"]( (Popeyes/Business Wire) McKinney created a "Bring Back Lunch" campaign for Popeyes that includes a 15-second spot showing an office worker rebel against depressing lunches, standing on his desk to rally his colleagues with the chain's new Golden BBQ Chicken Sandwich. The push includes a "[Bring Back Lunch](" song written and performed by hip-hop duo SaxKixAve that's running across TikTok and other social channels. Full Story: [Ad Age (tiered subscription model)]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [David Miami shows the joy of "Spills" for Coke]( [David Miami shows the joy of "Spills" for Coke]( "Dog" spot as part of the "Spills" Coca-Cola campaign (David the Agency/YouTube) WPP's Open X, led by David Miami with support from Ogilvy PR, created a "Spills" campaign for Coca-Cola that features a series of 15-second ads showing people joyfully embrace loved ones, using reverse and slow motion to spotlight the Coke that subsequently spills from the bottles they're holding as copy reads, "Worth every drop." The campaign, part of the brand's "Real Magic" platform includes print, digital and out of home, and is running in North America and Latin America. Full Story: [Ad Age (tiered subscription model)]( (5/7), [More About Advertising]( (5/8) [LinkedIn]( [X]( [Facebook]( [Email]( Win Gen Z with rewards they love Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy and share their rewards journey with friends. With Gen Z comprising 30% of the app’s user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands to develop and nurture lifetime consumer relationships. Learn more about how Fetch helps brands find, win and retain Gen Z consumers. [Read the infographic](. ADVERTISEMENT: [] Agency Insider [] [Murder Hornet's Noel Cottrell on setting up shop]( Noel Cottrell, founder and chief creative officer of Murder Hornet, writes about the fears that accompany setting up your own agency. "[H]iring your first person is truly terrifying. This is at the same time the scariest and most important thing you'll ever do as a founder," Cottrell writes. Full Story: [Adweek]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cindy Gallop on reinventing the ad industry]( Cindy Gallop talks about creativity, how agencies have colluded in their own devaluation and how the industry needs to be reinvented. "I am here to tell you that the Golden Age advertising has not even begun because we have not even begun to see what this industry can be when it welcomes in the lens of women and people of color," Gallop says. Full Story: [Campaign US (tiered subscription model)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( Guide to media success Sponsored Content from The Nielsen Company [Elevate your media plans]( Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. [Unlock valuable strategies to elevate your media planning](. [] Agency News [] [Corinna Falusi opens Birthday]( Former creative chief at Mother New York and Ogilvy New York Corinna Falusi has taken the wraps off Birthday, a creative collective launched with Erik Norin, who also worked at Mother, and Jamie Standen, whose previous roles include time at Ogilvy Paris. The collective offers clients "an endless pool of creatives, no limitations of walls or structures, just the best and right people coming together for specific projects," Falusi says. Full Story: [Ad Age (tiered subscription model)]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [NBCUniversal touts Peacock's build-in ad features]( Clients want advanced audience segmentation and attribution, says NBCUniversal President of Advertising and Partnerships Alison Levin, speaking ahead of upfront presentations. NBCU plans to emphasize that Peacock starts as an ad-supported format rather than retrofitting itself like other streamers. Full Story: [AdExchanger (tiered subscription model)]( (5/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Member-exclusive guidance: Navigating the Health Data Privacy Landscape]( Attention health care marketers! The 4A's and Coalition for Healthcare Communication (CHC) members-only guide is a first-of-its-kind [industry guidance]( designed to help agencies better understand health data privacy compliance given the new wave of laws and regulations cropping up. It provides an overview of the state-level laws, recent federal regulatory changes and enforcement actions, best practices for agencies and counsel around HIPAA compliance including HIPAA-compliance software vendors and certification. [Log in to get the guide](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] In all, there were ten different types of clouds: cumulus, stratus, cumulonimbus, stratocumulus, nimbostratus, altocumulus, altostratus, cirrocumulus, cirrostratus, and cirrus -- each with their own personality: fluffy, detached, transparent, thin, continuous, gray, heavy, dense, semi-transparent, and layered, which I use to describe my own moods and feelings at any given time. [Sia Figiel](, poet, writer May is Asian American, Native Hawaiian and Pacific Islander Heritage Month [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. 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