Terri & Sandy's Terri Meyer retires, new president named

Impossible Foods says to "punch cholesterol in the face" | VCCP gets judgy with Mike's Hard Lemonade | Little Hands of Stone shows "Future Old Persons" Created for {EMAIL} | [Web Version]( May 7, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Impossible Foods says to "punch cholesterol in the face"]( Impossible Foods is targeting meat lovers with a new, multi-channel campaign that challenges "preconceived notions of what makes meat 'meat' and giving them a reason to try it themselves," said Eric Kallman, co-founder Erich and Kallman, which created the campaign. One spot features the primary character declaring it's time to "punch cholesterol in the face." Horizon Media handled the media buys, which include out of home in Atlanta, Los Angeles and New York. Full Story: [Ad Age (tiered subscription model)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( Innovation starts here. Looking to create a new product that will capture the hearts of your consumers? Or is your focus on reducing costs and decarbonizing production? Whatever your current vision, we're dedicated to innovating both with you and for you to build a more resilient and profitable future. [Discover here]( ADVERTISEMENT: [] Creative [] [VCCP gets judgy with Mike's Hard Lemonade]( [VCCP gets judgy with Mike's Hard Lemonade]( (Mike's Hard Lemonade/YouTube) VCCP's humorous "Hard Days Deserve a Hard Lemonade" campaign features two convenience store clerks, Hank and Joel, judging whether or not customers, including a guy wearing a bunny mascot costume, a delivery driver and a firefighter, have worked hard enough to deserve a Mike's Hard Lemonade. The push, celebrating the brand's 25th anniversary, is running across linear and connected TV, online video, social and out of home. Full Story: [Adweek]( (5/6), [The Drum (free registration)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Little Hands of Stone shows "Future Old Persons"]( [Little Hands of Stone shows "Future Old Persons"]( (Aegis Living/Instagram) Little Hands of Stone's 60-second spot for Aegis Living features shots of babies, children and young adults accompanied by the copy, "Future Old Person," before ending with a fast-paced montage of seniors as copy reads, "Aging is Life." The campaign also features radio ads, including one where a 101-year-old woman at one of Aegis' assisted-living centers talking about her perspective of aging, saying, "Aging is a gift, not a given." Full Story: [Ad Age (tiered subscription model)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( Win Gen Z with rewards they love Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy and share their rewards journey with friends. With Gen Z comprising 30% of the app’s user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands to develop and nurture lifetime consumer relationships. Learn more about how Fetch helps brands find, win and retain Gen Z consumers. [Read the infographic](. ADVERTISEMENT: [] Agency Insider [] [The1stMovement's Ming Chan on creative problem-solving]( Ming Chan, founder and chief strategy officer of The1stMovement, talks about creative inspirations and favorite work. Chan discusses why working on a G4TV project was one of his favorite campaigns, and that his creative strength is "to understand the root problem and visualize the solution quickly." Full Story: [Muse by Clio]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] [72andSunny's Lauren Smith on pandemic creativity]( Lauren Smith, executive creator director at 72andSunny, writes about the experience of creating a 60-second spot for Adobe Photoshop during the pandemic while pregnant. "It is not enough to get through it," Smith writes, adding, "Creativity -- the arts, joy, tragedy, music, ineffable wonders of human creation, things like the endlessly relevant reincarnations of Shakespeare -- is also a fundamental tenet of how we survive." Full Story: [Ad Age (tiered subscription model)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( Post-Cookie Measurement in 4 Steps Is your measurement strategy ready for the cookieless world of digital advertising? Be ready for today and tomorrow's media landscape in four steps — get Measurement Tactics for a Cookieless World. [Download now](. ADVERTISEMENT: Guide to media success Sponsored Content from The Nielsen Company [Elevate your media plans]( Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. [Unlock valuable strategies to elevate your media planning](. [] Agency News [] [Terri & Sandy's Terri Meyer retires, new president named]( Terri Meyer, co-founder of Terri & Sandy, is retiring and former Curiosity executive Peyton Sutton has been appointed as the agency's first president. "I'm retiring from advertising with nothing short of total confidence about the future of Terri & Sandy, excited to see the agency build new capabilities, enter new categories, and continue to advocate for a more diverse and inclusive world," Meyer said. Full Story: [Adweek]( (5/6), [Ad Age (tiered subscription model)]( (5/6) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [BarkleyOKRP wins AOR for Visit Florida]( MediaPost Communications (free registration) (5/7) [] - [We Are Social, The Woo launch new agency, Hello US]( Adweek (5/6) [] Media & Technology Trends [] [Report: Images beat Reels in Instagram engagement]( A report from Digiday+ Research found influencers get more engagement with Instagram images than with short-form video Reels. Sponsored posts containing still images had the highest engagement on the platform in the analysis of 15 influencers' Instagram channels, while Reels drew the lowest rate of likes and comments per following. 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