BBDO, AT&T help Rainn Wilson start a business

Oberland, e.l.f., "Serve Facts" with Billie Jean King | Fiat taps Spike Lee, Giancarlo Esposito | BBDO, AT&T help Rainn Wilson start a business Created for {EMAIL} | [Web Version]( May 3, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Oberland, e.l.f., "Serve Facts" with Billie Jean King]( [Oberland, e.l.f., "Serve Facts" with Billie Jean King]( (e.l.f. Cosmetics/YouTube) Oberland is "Serving Facts" in a campaign for e.l.f. Beauty, which includes a 30-second spot starring tennis legend Billie Jean King who spotlights gender inequality by serving facts such as just 27% of US corporate boards are female. The brand's own board is two-thirds female and one-third diverse and it's teaming with the National Association of Corporate Directors on an initiative to train 20 women and diverse candidates for board positions. Full Story: [Campaign US (tiered subscription model)]( (5/2), [Ad Age (tiered subscription model)]( (5/2), [Muse by Clio]( (5/2) [LinkedIn]( [X]( [Facebook]( [Email]( Win the next generation of consumers Winning the hearts and minds of Gen Z is paramount for brands. Fetch, the stickiest shopping app for Gen Z, offers a powerful platform for advertisers to connect authentically with the younger generation and create lifelong consumer relationships. With the ability to reward every purchase and a gamified user experience, Fetch delivers value and personalization at every consumer touchpoint. [Explore the infographic to learn more](. ADVERTISEMENT: [] Creative [] [Fiat taps Spike Lee, Giancarlo Esposito]( [Fiat taps Spike Lee, Giancarlo Esposito]( (Fiat USA/YouTube) Fiat, with Rosewood Creative agency, is touting its all-electric Fiat 500e with an "Italy in America" campaign, anchored by a 60-second digital spot starring Spike Lee and actor Giancarlo Esposito. The ad, mostly unscripted and directed by Lee, shows Esposito sharing his love of all things Italian with his friend, and the push includes social content featuring the pair. Full Story: [MediaPost Communications (free registration)]( (5/2), [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO, AT&T help Rainn Wilson start a business]( [BBDO, AT&T help Rainn Wilson start a business]( "Sleep with Rain Launch Day" video by BBDO for AT&T Business (AT&T Business/YouTube) BBDO created a campaign for AT&T Business that shows how the brand helps Rainn Wilson reunite with five of his "The Office" co-stars and launch his "Sleep with Rain" product -- a pillow with built-in speakers that allows people to fall asleep to the sound of his voice. Fans can enter a sweepstakes to win a limited-edition pillow, and download "Guided Sleep" tracks on Spotify. Full Story: [Ad Age (tiered subscription model)]( (5/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4 ways that AI can improve brand management]( Siegel+Gale's Lauren Thebault explains four ways marketers should be using AI, including creatively for brand-building, exemplified by Coca-Cola's "Create Real Magic" platform. The technology also can speed up the creative development process with creators while adhering to brand guidelines, help to uncover meaningful brand identity insights and develop customizable brand-learning opportunities, Thebault writes. Full Story: [Ad Age (tiered subscription model)]( (5/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Byrd's Eye View's Marcus Byrd talks favorite work]( Marcus Byrd, founder and CEO of Byrd's Eye View, talks about creative inspirations and favorite work. Byrd explains why he was inspired by Wieden+Kennedy's "SPARQ training" spot for Nike and why working with Cactus for Kevin Hart's Hart House was one of his favorite projects. Full Story: [Muse by Clio]( (5/2) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [US media up for review at Hershey Company]( The Hershey Company announced an invite-only review of its US media business, which will span its candy, gum, mint, protein and salty portfolio. Dentsu, Horizon Media, Harmelin Media and Omnicom are currently in the company's media stable, and the review is expected to be concluded by the end of this summer. Full Story: [Ad Age (tiered subscription model)]( (5/2), [Adweek]( (5/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Third Ear wins multicultural for Nissan, Infiniti]( Ad Age (tiered subscription model) (5/2) [] - [Anthony Bianco named COO at Republica Havas]( MediaPost Communications (free registration) (5/2) [] Media & Technology Trends [] [TikTok, UMG reach new deal, ending months-long standoff]( [TikTok, UMG reach new deal, ending months-long standoff]( (SOPA Images/Getty Images) Songs by Universal Music Group artists will again be available for use on TikTok under a new agreement between the two companies, ending a standoff over artist compensation that began in February. UMG says the new deal improves performer remuneration and collaborative efforts to promote and monetize artists' content. Full Story: [The Wall Street Journal]( (5/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Privacy and the Future of TV Advertising]( A comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](. 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