Hudson Rouge responds to fans asking for Lincoln track

And the 2024 Clio Awards go to ... | Hudson Rouge responds to fans asking for Lincoln track | Chemistry, Ad Council spotlight hot vehicle dangers Created for {EMAIL} | [Web Version]( May 2, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And the 2024 Clio Awards go to ...]( This year's Clio Awards winners include Publicis' Marcel, which won four Grand Clios for "WoMen's Football" for Orange, and McCann New York, which also won four Grand Clios -- two for "ADLaM" for Microsoft, and two with McCann Poland for Mastercard's "Where to Settle." Ogilvy was named Network of the Year, while Publicis Conseil won Agency of the Year. Full Story: [Adweek]( (5/1), [Ad Age (tiered subscription model)]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( Guide to B2B Marketing Transform the way you drive leads and reach B2B customers everywhere they are. [Get tips and insights]( that will help guide your B2B programmatic strategy and digital campaigns. ADVERTISEMENT: [] Creative [] [Hudson Rouge responds to fans asking for Lincoln track]( [Hudson Rouge responds to fans asking for Lincoln track]( (Lincoln/Instagram) Hudson Rouge listened to fans clamoring on social media for the music that backs a 30-second YouTube spot for Lincoln's Nautilus Hybrid SUV. A full version of the track titled "Kaleidoscope Bliss (The Nautilus Song)," created with Heavy Duty Projects is now available on Spotify, Tidal, Apple Music and the brand's channels, and was teased on social media. Full Story: [Ad Age (tiered subscription model)]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Chemistry, Ad Council spotlight hot vehicle dangers]( [Chemistry, Ad Council spotlight hot vehicle dangers]( (Ad Council/YouTube) Chemistry created a pro bono "Never Happens" campaign for the Ad Council and the National Highway Traffic Safety Administration, anchored by a 60-second spot warning of the dangers of leaving children in hot cars. The push, featuring ads in English and [Spanish](, is running nationally across TV, digital, out of home, print and radio. Full Story: [MediaPost Communications (free registration)]( (5/1), [Ad Age (tiered subscription model)]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [More effort needed to increase C-suite women's roles]( June Laffey, the former CCO at McCann Health who is now a creative leadership coach, notes that while representation of women in the C-Suite and associate creative director level has grown, further initiatives and efforts are needed to diversify, which yields more talent downstream and better overall work. "Support women," Laffey writes. "Pay them equally. Promote them equally. And do whatever we can to keep them." Full Story: [Muse by Clio]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Is the term "agency" on the decline?]( Madwell and Schaaf are among companies ditching the name agency, the former opting to call itself a "creative solutions and innovation company," while the latter uses the term "creative consultancy." Translation's Steve Stoute believes the trend to drop the term agency comes from "mediocre" shops that "tarnished the category" but Marla Kaplowitz, president and CEO of the 4A's, says, "If it smells like an agency and it talks like an agency, it is an agency." Full Story: [Ad Age (tiered subscription model)]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [McCann N.Y. wins creative AOR, makes debut for Frontier]( [McCann N.Y. wins creative AOR, makes debut for Frontier]( (Frontier Internet/YouTube) McCann New York was selected as creative agency of record for Frontier Communications and released a "Good to Go" campaign as part of its remit to transform the brand's platform and expand awareness. A 45-second "Internet of a Lifetime" spot shows the brand's fiber internet as the one constant during a man's lifespan. Full Story: [Adweek]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon sets new Q1 revenue, profit records]( Amazon set new records in the first quarter, reporting a 13% jump in revenue and $10.4 billion in profits, fueled by the ecommerce giant's innovations in AI and cloud computing. "It was a good start to the year across the business, and you can see that in both our customer experience improvements and financial results," Amazon CEO Andy Jassy said. Full Story: [The New York Times]( (4/30), [The Wall Street Journal]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Before it's too late, without thinking too much about it first, pack a pillow and a blanket and see as much of the world as you can. You will not regret it. 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