How Bandit & Friends experienced small agency support

Wells Fargo promotes credit card with Hulu's Martin, Short | Alto N.Y. debuts "Ketel One Botanical: Made to Cocktail" | Gale, MilkPEP tap Vanessa Bayer for "Dairy Diaries" Created for {EMAIL} | [Web Version]( May 1, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Wells Fargo promotes credit card with Hulu's Martin, Short]( [Wells Fargo promotes credit card with Hulu's Martin, Short]( "Bookstore" spot for Well Fargo from BBDO (Wells Fargo/YouTube) BBDO New York created a "Be a 2%er" campaign to tout Wells Fargo's 2% cash back credit card that stars Steve Martin and Martin Short from Hulu's "Only Murders In The Buildings," who also contributed to the script writing. The push, running across TV, social, online video and digital, features a series of humorous spots showing the pair go shopping, highlighting their bickering friendship. Full Story: [MediaPost Communications (free registration)]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Alto N.Y. debuts "Ketel One Botanical: Made to Cocktail"]( Alto New York created a colorful 30-second spot for Ketel One Botanical, which shows a group of quirky guests sailing on a yacht and ends with the line, "Give me a summer that never ends ... and a cocktail with Ketel One Botanical." The "Ketel One Botanical: Made to Cocktail" campaign is running across linear TV, digital, paid social and out of home in key markets including New York, Miami and Los Angeles, plus in-store promotions. Full Story: [Adweek]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gale, MilkPEP tap Vanessa Bayer for "Dairy Diaries"]( [Gale, MilkPEP tap Vanessa Bayer for "Dairy Diaries"]( (GonnaNeedMilk/Instagram) Gale created a humorous "Dairy Diaries" documentary series for MilkPEP that stars Vanessa Bayer from "Saturday Night Live," who spends a week working at Beck Farms in upstate New York to spotlight the innovations and sustainability efforts happening in the industry. The five-part series started exclusively on Roku and may expand to other channels and platforms. Full Story: [DesignRush]( (4/30), [Adweek]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Flower Shop's Al Merry talks favorite work]( Al Merry, co-founder and chief creative officer of Flower Shop, talks about creative inspirations and favorite work. Merry talks about being proud of the agency's Fanatics campaign with Tom Brady and why he admires Liquid Death's brand positioning, describing it as "an entertainment company that makes water." Full Story: [Muse by Clio]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How Bandit & Friends experienced small agency support]( Danny Gonzalez, co-founder and co-chief creative officer of Bandits & Friends, writes about the unexpected camaraderie and support he's experienced from other startups during the agency's first year of business. "We now celebrate every win of our small agency brethren both as friends and fellow little guys," Gonzalez writes, adding, "We know every win helps continue the rising tide we're seeing across the industry." Full Story: [Adweek]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Craig Elimeliah joins Code and Theory as CCO]( Craig Elimeliah is joining Code and Theory as chief creative officer, replacing Amy Carvajal who is departing the agency at the end of the month. It's unusual "to find someone at the highest level that truly understands ... how to solve problems and find opportunities at that intersection [of creativity and technology]," says Dan Gardner, executive chairman at Code and Theory about Elimeliah's appointment. Full Story: [Ad Age (tiered subscription model)]( (5/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Vizio expands ad options, adds recommendation feature]( [Vizio expands ad options, adds recommendation feature]( (Bryan Bedder/Getty Images) Snack pairings, content recommendation and three new ad formats marked Vizio's NewFronts presentation. Vizio Gaming, Always On Newsroom and Sports Hub, the ad types Vizio introduced, all use QR codes for interactive shopping. Full Story: [Adweek]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Multi-Currency National TV Demo-Base Ratings]( While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This [4A's guidance paper]( provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. [Get the guide]( now. 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