GS&P, Xfinity reunite US Navy pilots in "The Aviators"

GS&P, Xfinity reunite US Navy pilots in "The Aviators" | FCB New York showcases "The Spotify Effect" | Mischief, Jon Marshall tout Chili's value Created for {EMAIL} | [Web Version]( April 30, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [GS&P, Xfinity reunite US Navy pilots in "The Aviators"]( [GS&P, Xfinity reunite US Navy pilots in "The Aviators"]( (Xfinity/YouTube) Goodby Silverstein & Partners created a short "The Aviators" film for Xfinity, directed by Academy Award winner Kathryn Bigelow, which reunites a group of now elderly US Navy aviators who served in Vietnam and allows them to fly together again thanks to virtual reality headsets. The film, timed for Military Appreciation Month, will run in shorter lengths across TV and is supported by behind-the-scenes social content. Full Story: [ShootOnline (free content)]( (4/29), [Campaign US (tiered subscription model)]( (4/29), [Ad Age (tiered subscription model)]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [FCB New York showcases "The Spotify Effect"]( FCB New York is touting "The Spotify Effect" to marketers in the platform's new business-to-business campaign, as research shows its listeners are 15% more relaxed and happy after spending time on Spotify than when they scroll social media -- leading to a five times better ad recall than other digital platforms. Digital out-of-home ads use song titles to illustrate the difference and are running across the New York subway and in neighborhoods that are home to media agencies. Full Story: [Ad Age (tiered subscription model)]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief, Jon Marshall tout Chili's value]( [Mischief, Jon Marshall tout Chili's value]( (Chili's Grill & Bar/Instagram) Chili's is touting its "3 For Me" deal with a trio of spots, including one from Mischief @ No Fixed Address, which shows a waitress explaining the promotion is so good because the brand doesn't waste money on gimmicks like mascots, as a mustached chili pepper bangs on the restaurant's window, begging for a shot. The two additional ads from Jon Marshall and Daughters include [one pointing out]( its Big Smasher burger has double the amount of beef as a Big Mac. Full Story: [Ad Age (tiered subscription model)]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [{NAME}&'s Tonya Martin: The case for transparency]( {NAME}& co-CEO Tonya Martin explains five ways internal transparency drives a more collaborative workplace and better outcomes for clients. "Agencies shine when they can present a strong, united dynamic where everyone is informed, entrenched and hands-on with the work," Martin writes. Full Story: [Campaign US (tiered subscription model)]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Barker's Caitlyn Pierre talks "Shark Tank" inspiration]( Caitlyn Pierre, art director at Barker, explains how the TV show, "Shark Tank," is a source of inspiration at work. It "has helped me to gain a newfound perspective on the concept of idea-making and what it takes to bring your ideas to life which is crucial as an art director," Pierre says. Full Story: [Adweek]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Red Robin names Carmichael Lynch as creative AOR]( Carmichael Lynch won creative agency of record for Red Robin Gourmet Burgers and is tasked with refreshing the brand, guest experience and improving market share. Its first work is expected in May and Carmichael Lynch CEO Marcus Fischer puts the win down to the agency's focus on strategy, brand and audience during the pitch. Full Story: [Adweek]( (4/30), [Campaign US (tiered subscription model)]( (4/30) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Ad prices, seller fees rise on TikTok Shop]( As ad prices on TikTok Shop go up, so do seller fees, making brands with tight margins question their investments in the platform. TikTok raised fees to 6% at the start of this month, compared to 2% last year, and will increase them to 8% during July. Full Story: [Modern Retail (tiered subscription model)]( (4/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Submission open for 2024 Jay Chiat Awards]( [Submission open for 2024 Jay Chiat Awards]( (4A's) The [4A's Jay Chiat Awards]( recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. Did an extraordinary strategy lead to the big idea behind an award-worthy campaign? Share it with us to be considered for one of the most coveted awards in the industry. - 12 categories, including 3 new categories for 2024. - Up to 10 submissions per agency. - Save up to $250 but hurry: Regular deadline is May 17! Learn [more and submit your entry]( now. [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] We all do 'do, re, mi,' but you have got to find the other notes yourself. 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