Mother N.Y., Gopuff "Bring the Magic"

Mother N.Y., Gopuff "Bring the Magic" | BBH USA puts Dunkin' Cold in the fairytale world | RTO+P brings out the "Sheetz Freakz" Created for {EMAIL} | [Web Version]( April 29, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mother N.Y., Gopuff "Bring the Magic"]( [Mother N.Y., Gopuff "Bring the Magic"]( (Gopuff/YouTube) Mother New York created a "Bring the Magic" campaign for Gopuff, anchored by a 60-second spot that shows the wonder of instant delivery as a man wanders a city, breaking the rules of reality, such as walking up the sides of buildings to deliver bananas through window glass or plucking a champagne bottle from a billboard and delivering it to a rooftop date. The push includes out-of-home activations, a TikTok takeover, limited-edition tote bags and limited-edition merchandise with brand and talent partners. Full Story: [Ad Age (tiered subscription model)]( (4/26), [Muse by Clio]( (4/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [BBH USA puts Dunkin' Cold in the fairytale world]( [BBH USA puts Dunkin' Cold in the fairytale world]( (Dunkin' at Home/YouTube) BBH USA is touting the Dunkin' Cold product range by humorously updating fairytales, with the first 30-second spot showing Goldilocks declaring all of the drinks are "just right" as a family of bears watch on resignedly. A second spot features a magical genie and the push is supported by social content. Full Story: [The Drum (free registration)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [RTO+P brings out the "Sheetz Freakz"]( [RTO+P brings out the "Sheetz Freakz"]( (Sheetz/YouTube) Red Tettemer O'Connell + Partners created a humorous "Sheetz Freakz" campaign that shows the chain's customers channeling their inner Freakz via customized red plushies and includes four TV spots, out-of-home ads and interactive social filters. One ad shows a pair of friends, accompanied by red plushies that look like them, ordering in for game night, and ends with the campaign tagline, "Why the Sheetz Not." Full Story: [Marketing Dive]( (4/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How to be successful as an agency founder]( New agency founders should be wary of falling into the trap of "founder's syndrome," an inability to delegate and trust others to execute and contribute to their vision, write NBZ Partner's Simone Oppenheimer Mandel and Rachel Segall. 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