Portnoy departs McCann to join BBDO as CSO

Klick Health debuts "American Cancer Story" | Majority asks, "Wanta Fanta?" | Mischief, Outback Steakhouse offer a "ReplaceMate" Created for {EMAIL} | [Web Version]( April 26, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Klick Health debuts "American Cancer Story"]( [Klick Health debuts "American Cancer Story"]( (American Cancer Story/YouTube) Klick Health created a 90-second "American Cancer Story" spot for Change the Ref, which follows a family as a young girl battles cancer, culminating with her recovering enough to go back to school only to be faced with an ever greater foe, gun violence. "Cancer is the third killer of kids in America. Gun violence is the first. I really think we should have been able to beat both," says the young girl in the film. Full Story: [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Majority asks, "Wanta Fanta?"]( [Majority asks, "Wanta Fanta?"]( (Fanta/YouTube) WPP's Open X, led by Majority, created a 60-second "Wanta Fanta" spot that puts a fresh spin on the brand's jingle and shows two young friends choosing to have a Fanta instead of tackling mundane chores or even acknowledging an alien invasion. The push, supported by Ogilvy, EssenceMediacom, VML, Goat, Subvrsive and BCW, invites TikTok creators to play with the jingle while a contest invites fans to win exclusive merchandise and other rewards. Full Story: [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief, Outback Steakhouse offer a "ReplaceMate"]( [Mischief, Outback Steakhouse offer a "ReplaceMate"]( (Outback Steakhouse/YouTube) Mischief created a "ReplaceMates" campaign for Outback Steakhouse that's inviting users on TikTok, Instagram and elsewhere to win dinner with a "method actor" who'll join them to share a Bloomin' Onion on May 8, aka "Mate Day." A video offers a demonstration of the potential date and, for the chance to win, users have to tag their flakiest friend -- the one who stands them up last minute the most. Full Story: [Ad Age (tiered subscription model)]( (4/25), [MediaPost Communications (free registration)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [David & Goliath's Diego Wortmann talks favorite work]( Diego Wortmann, associate creative director at David & Goliath, talks about creative inspirations and favorite work. Wortmann explains why working on "Pet-Commerce" for Petz was one of his favorite projects and why he was inspired by Fallon's "Balls" for Sony Bravia. Full Story: [Muse by Clio]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How this agency is championing women's sports]( Laura Correnti talks about why she founded Deep Blue Sports + Entertainment, a shop that aims to become "the leading agency of record for women's sports" and is affiliated with Giant Spoon, at which she remains a partner. "We will be successful if in fact, at the end of this year, more money via brand dollars moves into the women's sports space than when we started," Correnti says, noting, "That is the ultimate marker of success." Full Story: [Marketing Brew]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( Guide to media success Sponsored Content from The Nielsen Company [Elevate your media plans]( Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. [Unlock valuable strategies to elevate your media planning](. [] Agency News [] [Portnoy departs McCann to join BBDO as CSO]( Emily Portnoy is leaving McCann New York to join BBDO New York as chief strategy officer as of May. Portnoy "is insanely optimistic, provocative and curious. She believes in this industry and the work we do, and we are honored to have her join us," says Nancy Reyes, CEO of the Americas at BBDO. Full Story: [Campaign US (tiered subscription model)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Katie Miller appointed as president at Argonaut]( Adweek (4/25) [] - [Within wins media AOR for Foot Locker]( MediaPost Communications (free registration) (4/25) [] Media & Technology Trends [] [Study: Radio makes strides on digital, maintains OTA]( Streaming and mobile app consumption of radio content has risen over the past year but stations are still maintaining broadcast audiences, and demand for AM radio in vehicle dashboards remains strong, according to Jacobs Media's Techsurvey 2024 results. Local content and connectivity, ease of access, cost-free listening and on-air personalities are some of the key reasons radio listeners cite for tuning in. Full Story: [Radio Ink]( (4/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] [TikTok's lead means ban could create major opportunity]( People watched the average TikTok video roughly 23,000 times more than the average Instagram Reels clip and more than double a similar video on YouTube Shorts in an eMarketer study during late 2023. Both platforms could reap significant benefits if a TikTok ban goes into effect, with Instagram capitalizing on its reach and YouTube offering the retention and engagement capabilities of smaller influencers. Full Story: [eMarketer]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. 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