Inside the trends driving new agency business

Ad Age's Creativity Award winners are … | Droga5 crafts "The Waiting Workforce" for JPMorgan Chase | Motive, Grandma's Cookies debut new Salt-N-Pepa track Created for {EMAIL} | [Web Version]( April 25, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Ad Age's Creativity Award winners are …]( Ad Age revealed the winners of its 2024 Creativity Awards, including Mischief's Greg Hahn, who was awarded Chief Creative Officer of the Year, Deutsch L.A.'s Ivan Perez-Armendariz, who won Creative Technologist, and Rethink's Geoff Baillie and Zachary Bautista who won in the Agency Creative category. David Madrid and Ingo Hamburg's "Proudly Second Best" campaign for IKEA won Campaign of the Year, while FCB's "Dreamcaster" for Michelob Ultra won Best Use of AI. Full Story: [Ad Age (tiered subscription model)]( (4/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Droga5 crafts "The Waiting Workforce" for JPMorgan Chase]( [Droga5 crafts "The Waiting Workforce" for JPMorgan Chase]( (JPMorgan Chase/YouTube) Droga5 placed a "The Waiting Workforce" art installation in Independence Plaza in Philadelphia for JPMorgan Chase to mark April's Second Chance Month. The installation features sculptures of people created using actual expungement paperwork, representing the need for 38 states to pass Clean Slate legislation and facilitate an easier re-entry into the workforce for those with criminal records. Full Story: [Adweek]( (4/24), [CreativeReview.co.uk (London)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Motive, Grandma's Cookies debut new Salt-N-Pepa track]( [Motive, Grandma's Cookies debut new Salt-N-Pepa track]( (Grandma's Cookies/YouTube) Grandma's Cookies, with Motive, tapped iconic 1990s hip-hop duo Salt-N-Pepa to create a "Grandma's Got Treats" track, which puts a new flavor on the "Who Stole the Cookie from the Cookie Jar" nursery rhyme. A 60-second spot shows the duo performing the track and fans can win goodies, including a $10,000 grand prize, by following the brand on Instagram to find hidden cookie jars. Full Story: [The Drum (free registration)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Code and Theory's Nick Francis on why he loves Slack]( Nick Francis, creative director at Code and Theory, writes about how he became a reluctant convert to the benefits of Slack. "When culture is strong, Slack feels like a deep well of snackable thought leadership, a place where relevant information and perspectives are shared," Francis writes. Full Story: [Muse by Clio]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Inside the trends driving new agency business]( Full-service agency reviews seem to have lulled while pitches for specialist services, especially business-to-business, social and influencer, are increasing, along with agency of record and project-based assignments, say agency leaders and consultants. "My pipeline this year is significantly larger than [it was] at this time last year," says McCann's Michelle Tang, while BBH USA's Lindsey McNabb Hover says, "Almost all of the brands coming to us right now have big, meaty brand assignments." Full Story: [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Jenn Wong hired as president for MullenLowe West]( [Jenn Wong hired as president for MullenLowe West]( Wong (MullenLowe US/LinkedIn) Jenn Wong has left SoundCloud to become president of MullenLowe West, replacing Javier Passerieu, who was promoted to managing director last year. It's the first major appointment by MullenLowe US CEO Frank Cartagena, who also is seeking new creative leads for the region due to the upcoming departures of Carlos Alija and Laura Sampedro, executive creative directors. Full Story: [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Gui Borchert departs Squarespace to become ECD at Innocean USA]( Adweek (4/24) [] - [PHD wins global media AOR for David Yurman]( Adweek (4/24) [] Media & Technology Trends [] [Google delays cookie depreciation -- again]( Third-party cookies caught another break when Google again delayed their demise as the company works out issues with UK regulators and continues "reconciling divergent feedback" from the industry. Google's new ad auction service, Privacy Sandbox, is getting pushback because of concerns that it could give Google too much power. Full Story: [Digiday (tiered subscription model)]( (4/23), [Ad Age (tiered subscription model)]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Multi-Currency National TV Demo-Base Ratings]( While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This [4A's guidance paper]( provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. [Get the guide]( now. 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